By Paul Evans In the second installment of his CMO ot CEO column, Paul Evans muses on the leadership lessons marketers can bring to the top job, and what it means to steer the ship in a way that prioritises context over control. One of the great things about writing this column will be the opportunity to reflect on things that are happening right in this moment, and this week the subjects of good and bad leadership, as well as control, caught my attention. Last week, an inudstry friend asked posed a question: what type of leader do you want to be? It sparked Read full story › Source: The Drum...
Read MoreBy Rishi Bedi The upcoming festive season is likely to bring some cheer, after many months of flat consumer demand, in some of the key Southeast Asia (SEA) markets marked by enhanced consumer adoption of mobile, according to Rishi Bedi, vice president and general manager, SEA, Japan, and Korea at InMobi. Despite what has been one of the most challenging periods for the region since the ’97 financial crisis, South East Asia (SEA) is set to witness a resurgence in consumer sentiment with the upcoming festive season. Kicked off by a slew of online retail sales including, Singles day and Doubles day among many Read full story › Source: The Drum...
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