By The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. What happens when a growing business suddenly becomes the default platform that keeps the world connected during a global pandemic? You’d have Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. When you sit on a trove of ads as extensive as the Creative Works, you get a feel Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. In many ways, the last 12 months has been the ultimate ice cream year. Everyone has been stuck indoors, seeking Read full story › Source: The Drum...
Read MoreBy Laura Lesser 2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Today, Laura Lesser, head of culture and innovation at O2 and a member of the Conscious Ad Network, says 2020 has been a lesson in why brands must be more aware of where their media spend is going. Over the months, Covid-19 has brought about years of change in the way companies do business and has accelerated a shift to Read full story › Source: The Drum...
Read MoreBy Al Davies In our daily lives, we’re prone to tell ‘little white lies’, often with other people’s emotional response at the heart of it: “Of course Santa Claus exists, honey”, “Yes that dress is absolute fire”, “That’s ok, it happens to all men at some point”. But what happens when there’s commerce involved? Do those little white lies become a little harder to take? Breaking trust breaks the bond with your brand Some of the lies brands tell are of the massive, trust-breaking kind. The infamous Nestlé Baby Formula scandal is a classic example of this and is often returned to Read full story › Source: The Drum...
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