Posts made in December, 2020

on Dec 22, 2020

By Drum Network Client-agency evaluation specialists, Aprais, has partnered with German Agency Association GWA to provide members with an entry-level version of its globally renowned platform, Relationship Tracker. Participating agencies can compare their relationship with over 22,000 others in the Aprais database. GWA saw this move as an opportunity to provide added value to its members. Ralf Nöcker, managing director of GWA said, “We firmly believe that regular, objective evaluation of relationships between our member agencies and their clients will lead to greater understanding, more productive, longer lasting relationships. “We are delighted to have Aprais as our partner.” Called the GWA Relationship Tracker (powered by Aprais), the Aprais Read full story › Source: The Drum...

on Dec 18, 2020

By Rich Chapman I remember when I moved from SEO to CRO seven years ago, I found the subject of CRO interesting and exciting but I came up against a brick wall trying to explain to clients and businesses why it’s important. To an extent I still do, but at least I don’t have to explain what CRO stands for so much these days! More companies are investing in CRO now, seeing it as a way of getting more out of their budget and investment into all traffic acquisition services like paid search and SEO. Improve your conversion rate and everything Read full story › Source: The Drum...

on Dec 18, 2020

By Marla Kaplowitz 2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. Today Marla Kaplowitz, president and chief exec of the 4A’s, shares what she’s learned about agency relisience. As we move into a new year, we can leverage the experiences and learnings from what was likely the most challenging year in our lifetime. Reflecting back on 2020, there’s one word that dominates for me: resilience. This year proved to be a test Read full story › Source: The Drum...

on Dec 18, 2020

Cult, the independent creative agency, has promoted Alec Glasgall from the position of senior producer to head of production after only 18 months at the agency. Prior to joining Cult in June 2019, Glasgall was a senior producer at Endelman. He is currently based out of New York and has worked across various accounts, including Sally Hansen, Kopari, Yula and Rodan & Fields, sharing his extensive experience in video production, photo production, 2D and 3D animation and CGI. Speaking of his time at Cult so far, Glasgall said: “The experiences I’ve had in the last year and a half have been some of Read full story › Source: The Drum...

on Dec 18, 2020

By amit bapna The Drum and Spotify have launched a special three-part podcast series and the third episode, themed around ‘Innovation: The Future of Audio’, launches today. Moderated by Charlotte McEleny, The Drum’s Asia editor, the podcast feaures Vanessa Goh, creative strategist lead, SEA from Spotify alongside VJ Anand, head of creative, APAC at VaynerMedia. The recognition of audio as a great storytelling tool has been growing and with it also the importance of sound to the brand marketer. The increasing realisation of its potential has made it a medium generating a lot of curiosity from the marketers. The specially curated Read full story › Source: The Drum...