Posts made in December, 2020

on Dec 18, 2020

By amit bapna The pandemic has been a mixed bag for leading technology solutions provider brand HP in India. While the lockdown months impacted the demand initially, the recalibrated lifestyle brought back the consumption for the category as more people worked from home and more children studied at home. Speaking to The Drum, Ketan Patel, managing director, HP India Market, says, “The restrictions brought about by lockdowns and social distancing have transformed the role of technology and led to a resurgent demand for devices like PCs and home printers.” HP emerged as a highly engaged brand and its chief marketing officer Prashant Jain Read full story › Source: The Drum...

on Dec 17, 2020

By Christopher Attewell 2020 has well and truly been an ‘unprecedented’ year, and with Brexit underway and vaccines on the horizon, next year is likely to be a chaotic one too. Through all the uncertainty, some key trends have emerged over the last 12 months that we expect will shape the face of digital in 2021 and beyond. Podcast In our latest podcast episode, Search Laboratory’s founder, Ian Harris, is joined by Jimmy McCann, head of digital strategy, Pete Whitmarsh, head of paid media, and Rob Marsden, head of digital – earned and owned to discuss the long-term effects of Covid-19 on Read full story › Source: The Drum...

on Dec 16, 2020

By Open Mic There’s often the notion that your voice doesn’t count, your vote doesn’t matter, or that if you say something it might not be as impactful as you hope. This sometimes feels true to many of us. But what happens when you challenge that thought and you take the small step? In this episode, Guillaume Dannaud, corporate partnerships officer at EcoTree, told us a well-known story about the little bird in the forest fire. As all the other animals started to flee, the hummingbird gathered the small amount of water in their beak that they could and went back and forth to Read full story › Source: The Drum...

on Dec 16, 2020

By Drum Network Orangetheory Fitness, an international boutique fitness studio franchise, has tapped TIPi Group, the independent digital performance specialists, to run its Southern UK campaigns across paid social platforms. The win follows the release of Orangetheory Fitness’ plan to continue to grow actively across the UK, opening numerous sites across the country in 2021 and beyond. TIPi Group’s scope encompasses geo-targeted paid social campaigns across Orangetheory Fitness sites in the Southern UK, as well as driving long-term growth through social channels. Paul Kuebler, executive director-international operations at Orangetheory Fitness for the Southern UK, explained: “One of our core values at Orangetheory Fitness is innovation – Read full story › Source: The Drum...

on Dec 16, 2020

By Sally Newman Back in 2018, Google relaunched its content discovery feed under the new name, Google Discover, and introduced a set of new features to help users find the content they love without searching for it. When Discover first launched, Google said more than 800 million people were using the content feed every month, making this an important channel for brands to connect with audiences outside of Search. In this article, we look at how you can optimise your content to show up in Google Discover and expand your reach. Discover is not the same as search Before you can optimise your content Read full story › Source: The Drum...