By Ellen Ormesher There is no doubt 2020 has been a difficult year for everybody. And for many, Christmas is a welcome opportunity to inject a little sparkle, as well as give back to the many individuals and organisations that have helped us get through this challenging period. With their Christmas cards this year, creative agencies have all taken different approaches, but the messages are similar, and very clear – take care of yourselves and others and use the break as a welcome opportunity to kick back and give back. Joint thanks ‘NHS angels’ London indie Joint partnered with paper artist Samantha Quinn to Read full story › Source: The Drum...
Read MoreBy Shawn Lim The South China Morning Post will leave the open programmatic marketplace and stop biddable media in Asia Pacific from January 2021. Its vice-president of digital explains to The Drum why buyers will no longer be able to access the publisher’s inventory. Hong Kong-based publisher South China Morning Post (SCMP) believes that leaving the open programmatic marketplace (OMP) will be a positive move for the industry, with it keen to demonstrate that combining the efficiencies of programmatic with the service layer, first-party data and persistent IDs of a quality publisher means significant value for all. “Deals are the best way for an advertiser Read full story › Source: The Drum...
Read MoreBy Ian Darby Few industries have been locked into such a defined cycle of launching new products as automotive. Vehicle brands have grown used to the familiar, reassuring, pattern of unveiling their new designs by harnessing the spectacle and global reach of the world’s biggest motor shows. But with major motor events including the Geneva, Detroit and Paris shows all cancelled in 2020 due to concerns around Covid-19, the emphasis has shifted firmly to finding new, and innovative, routes to launch a new car. This is a spirit embraced fully by Hyundai. Despite restrictions on live events due to the pandemic, Hyundai has demonstrated its Read full story › Source: The Drum...
Read MoreBy John McCarthy Pinterest has long carved its niche away from the most common benefactors of digital ad spend, and in 2020, its efforts to be the shopping destination of at-home audiences finally paid off. Milka Kramer, country manager of Pinterest UK & IE, explains why brands should be paying attention to her ecosystem. 2020 marked the year that most people moved from a doing mindset to a planning one, and few places better serve that desire than Pinterest. In July, Pinterest topped 400 million monthly active users for the first time, citing a large growth in gen Z, and men. Christmas planning also Read full story › Source: The Drum...
Read MoreBy amit bapna The Drum and Spotify have launched a special three-part podcast series and the first episode themed around the ‘Future of Audio’, with the second episode themed around ‘Storytelling through Sound’ launching today. Moderated by Charlotte McEleny, The Drum’s Asia editor, the podcast features Vanessa Goh, creative strategist lead, SEA from Spotify alongside VJ Anand, head of creative, APAC at VaynerMedia. Audio has increasingly become a powerful influencer in the last few years with brands starting to recognise the capability of audio in various facets of creative storytelling. The episode looks at what is behind the effectiveness of Read full story › Source: The Drum...
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