By Shawn Lim Mastercard has introduced tokenization into a small and flexible chip that can be attached to wearables and accessories such as watchstraps or keyrings, turning them into contactless payments devices. Benjamin Gilbey, senior vice president for digital payments and labs in Asia Pacific at Mastercard, takes The Drum into the finance company’s vision of the future of wearables. According to Allied Market Research, the wearable payments market is projected to reach $1.37 trillion by 2027. In Asia Pacific, the region is projected to register the highest compound annual growth rate of 23.3% during the forecast period, due to the large consumer base Read full story › Source: The Drum...
Read MoreBy Alban Villani Almost every industry has been affected by the COVID-19 pandemic in both expected and unexpected ways. 2020 has been a tough year, and business leaders everywhere are preparing for an uncertain 2021. The Asia-Pacific region was the first to be affected by the virus and has therefore been the first to start operating in a ‘new normal’. Brands in Asia were among the first to get creative with customer support and engagement as they adjusted to the new ways people consume products and services, and there are lessons to be learned for the rest of the world about how they tackled Read full story › Source: The Drum...
Read MoreBy amit bapna The year 2020 has been witness to some noticeable themes on the back of the pandemic. While work-from-home has led to higher productivity it has also led to increasing incidence of issues around mental health. The risk of burnout has grown as a key concern for 2021, as per findings of Covid-19 impact regional research by IAB Southeast Asia and India. The report found that even as the digital spend continues to rise, the issue of mental health concern could be a trend that is likely to continue as people continue to work from home. The emerging employee needs in Read full story › Source: The Drum...
Read MoreBy amit bapna The global pandemic has accelerated changes in media consumption habits across categories and consumers. With city-wide lockdowns and social distancing measures in place, people across the globe are spending more time at home consuming all forms of media, particularly digital video. Asia-Pacific trends are no different. According to eMarketer’s latest estimates, all Asia-Pacific countries will see faster growth in digital video viewers this year, and that momentum will continue through the end of the forecast period in 2024. Thus, it makes an intelligent media choice for buyers, both from a reach as well as ROI point of view, to diversify their Read full story › Source: The Drum...
Read MoreTime to transform: how to authentically bring purpose into the core of your business before it’s too late
By Linda Essen-Moller As tough as it’s been, 2020 has taught us two crucial and positive things. First, that huge organisational changes can happen quickly. $33T was the expected global government spending on Sustainable Development Goals by 2030 (Brookings, 2019). But this year, in just six months, global government spending on Covid measures reached $10T by June 2020 (McKinsey, 2020). The second learning is that this wave of change is the best chance organisations will get to fundamentally transform how they are set up to survive climate change, global system shocks and systematic inequality. But responding to these changes is one of the toughest challenges facing Read full story › Source: The Drum...
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