Posts made in January, 2021

on Jan 5, 2021

By The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. It’s hard to find an industry event where Christopher Kenna’s name isn’t on the speakers list – testament to his Read full story › Source: The Drum...

on Jan 4, 2021

By Caroline Parry Watch the full roundtable discussion here. Organisations must develop an authentic brand purpose that chimes with the reality of their day-to-day business and that is respected and supported by their employees to succeed, particularly as the pandemic is testing the purpose and values of all companies. These insights were the central themes discussed at a recent roundtable hosted by The Drum and WE Communications, which brought together leading marketers and social purpose experts to discuss how purpose is hitting a whole new level. Kenneth Hein, US editor at The Drum, moderated the discussion. Amy Fuller, global chief marketing officer at Read full story › Source: The Drum...

on Jan 4, 2021

By Josh Tilley Social media has been a key marketing channel since its conception and has increasingly played a role in how people shop. But up until now, shopping behaviour was limited to discovery and consideration, with purchase taking place off-platform on a brand or retailer website. Today, social platforms look poised to ‘close the loop’, meaning users will be able to browse, shop and purchase seamlessly and entirely within one connected social media experience. This development has the potential to fundamentally transform the way we buy online. Welcome to the future of ‘social commerce’. To better understand shopper behaviours, attitudes and beliefs in Read full story › Source: The Drum...

on Jan 4, 2021

By The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. There’s been no shortage in the 21st century of brands super-eager to jump on whatever bandwagon’s rolling through town, simply Read full story › Source: The Drum...

on Jan 4, 2021

By The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. This year, the premiere of Bookshop.org marked a new chapter for independent bookshops in what has been called a revolutionary Read full story › Source: The Drum...