By amit bapna 2020 was an year like no other. Sunil Kataria, chief executive officer, India and SAARC, Godrej Consumer Products, chats with The Drum and looks back at the tough calls taken in the wake of the pandemic and also how some of the problems were resolved. He also looks at new category forays and what the year 2021 could look like. GCPL is a part of the over 120-year-old Godrej Group, an Indian conglomerate with a global footprint across many categories. A look back at the year 2020 We will remember 2020 as the year that changed pretty much everything, we thought we Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. When the cruellest month of March rolled around, Covid-19 was spreading across the globe at an unprecedented speed. In a Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. Last holiday season, leading connected stationary bike and treadmill maker Peloton was a laughingstock. Its now-notorious holiday ad was immediately Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. 2020’s worldwide experiment in working from home offered a silver lining for cloud tech companies. WeTransfer, the file-sharing service, saw Read full story › Source: The Drum...
Read MoreBy The Drum Reporters It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. In a year that will undoubtedly challenge the agency model and force a lot of very talented people into a more Read full story › Source: The Drum...
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