Brand experience company Freeman EMEA Agency has developed a unique way to tackle current travel restrictions imposed by Covid-19. It has created an intuitive, self-navigable interactive experience at Dubai’s leading technology show for client Red Hat, the world’s leading provider of open source solutions. As with most businesses over the last year, Red Hat was unable to send representatives to Gitex 2020 which took place in December. Freeman EMEA Agency created a technology-led solution so that Red Hat could continue to benefit from business growth opportunities offered by the event, without Red Hat’s physical attendance. The agency collaborated with the client to Read full story › Source: The Drum...
Read MoreBy Daniel Todaro The data presented in nightly news broadcasts is a strange hybrid of bad news and good news. Of course, we have the all too familiar grim updates on hospitalisations and deaths as a result of covid. But we also now have a counter-narrative – the numbers of people vaccinated who can look forward to a fear-free life again. We may be in the midst of a lockdown, but hope is not only on the horizon but in front of our eyes and shortly to be in our arms. The best of times and the worst of times. Retailers are also Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we look at Singtel’s Chinese New Year ad. Singtel has reprised its comedic take on family life in a story about how a competitive family saves Chinese New Year by using 5G technology. The characters from 2020’s ‘His Grandfather’s Road’ return and are as kiasu as ever, racing to get to grandmother’s house first in order to be within the eight-person limit (a nod to Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we look at Beats by Dre’s Chinese New Year ad. Beats by Dre has launched a visual campaign that uses Chinese illustration to tell four stories around the insight that the year of the Rat shifted people’s perspective away from monetary value. As the year moves into the Ox Beats by Dre, and its agency Mother, wanted to tell stories that show how people may Read full story › Source: The Drum...
Read MoreBy Shawn Lim As Australia gets ready to introduce a mandatory code of conduct for tech platforms Facebook and Google, the latter has threatened to remove its search engine from Australia. Originally due to be finalised by November 2020, the code, introduced by competition watchdog Australian Competition and Consumer Commission (ACCC), was to require the digital ad giants to negotiate in good faith on how to pay news media for use of their content, to advise news media in advance of algorithm changes that would affect content rankings, to favour original source news content in search page results and to share data with media Read full story › Source: The Drum...
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