Posts made in January, 2021

on Jan 19, 2021

By Sam Bradley We ask readers of The Drum from brands, agencies and everything in between for their advice on real problems facing today’s marketing practitioners. Since the first lockdowns of last year, self-improvement projects have seen many of those liberated from their commute pick up new tricks. But while many were trying their hand at breadmaking or portrait-painting, time away from the hubbub of the office has made it harder to keep professional skills as sharp. And efforts to train and develop staff at agencies and brands face many more hurdles when delivered remotely. So, with working-from-home the comfy default for many more months Read full story › Source: The Drum...

on Jan 19, 2021

By Paul Evans One of my favourite industry quotes is from Peter Drucker, the American-Austrian management consultant who said: ”Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of business.” I’m not so certain I agree with the “all the rest are costs” part, but this somewhat rare statement in support of marketing at the centre of business has always appealed to me, given my 20+ year career across category, Read full story › Source: The Drum...

on Jan 19, 2021

By Shawn Lim Sporting and large-scale live events like music concerts came to halt with lockdown measures in place because of Covid-19 in 2020. Damian Bush, the managing director at Singapore Sports Hub explains to The Drum how the sports and entertainment facility coped with the loss of revenue from live events. Sports matches, business conference and stadium gigs all came to a hard stop in 2020, leaving the venues that hosted them turning to tech in order to cope. While Singapore Sports Hub is primarily used for major international and regional events for commercial purposes, it also serves the key role of promoting Read full story › Source: The Drum...

on Jan 18, 2021

By Imogen Watson “I don’t want things to go back to normal,” insists Jane Wakely, chief marketing officer at Mars. “Yes, I miss the chats at the coffee machine. But, we want to create a new, better normal. This year has enabled us to mobilize our entire marketing organization.” As Wakely returns to the ‘office’ after the winter break, she welcomes 2021 as a renewed opportunity to build a better world, and a better business in its wake. “We had a fantastic year in 2020, but it was a tough year for many of our associates and partners,” she says. “In 2021, we’re Read full story › Source: The Drum...

on Jan 18, 2021

By Danielle Gibson When creativity and technology come together effectively, digital advertising delivers. The Drum Awards for Digital Advertising highlights the very best of digital media and the technology that sits behind the world’s most effective campaigns. This awards programme recognises work in EMEA and the Americas and is now open for entry, so make sure you enter by Wednesday 20 January. This year’s jury includes experts from IAB UK, The 7 Stars, Vodafone, VIOOH, A Million Ads, LadBible Group, The Programmatic Advisory, Croud, Lab Group and Innovid, with more to be announced. Who’s who? Below are 13 of this year’s jury members, with Read full story › Source: The Drum...