By Shawn Lim You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we look to the Singapore navy’s latest recruitment drive to reflect the resilience and grit by sailors when defending the country’s shores. The Singapore Armed Forces have been finding ways to combat the expected one-third reduction in the pool of its national servicemen by 2030, due to Singapore’s falling birth rates. As part of its efforts to address the greatest internal challenge the force is facing, the Read full story › Source: The Drum...
Read MoreBy Amy Fox For the past decade, marketers have been fixated on delivering one-to-one marketing solutions heavily relying on cookies and personal identifiers to retarget and, ultimately, drive strong performance. This modern take has been built on the back of massive data sets of personal information flowing through the ecosystem, allowing marketers to track people across their entire online life. However, we are facing an impending data drought, beginning within the next few weeks and accelerating over the coming years, that will change everything. Evolving privacy legislation and platform changes by the likes of Google, Facebook and Apple means that very soon there Read full story › Source: The Drum...
Read MoreLeading the green revolution in the OOH space, Posterscope and MediaCo have joined forces to bring 100% recycled paper to the market for the first time in the UK. After months of research and development, the product offers advertisers green printing techniques for small format outdoor posters for the first time with no loss of quality. Claire Kimber, group innovation director at Posterscope, explains: “Rather surprisingly, much of the industry will likely assume this process was already in place, but it wasn’t. This development represents an enormous step-change for the out-of-home industry, in response to demand from advertisers to help meet their Read full story › Source: The Drum...
Read MoreBy Matt Lacey Following speculation Publicis Groupe has held sale talks with private equity investors, Matt Lacey, managing director of Waypoint Partners, examines the likelihood of any such deal taking place, and what an injection of private equity would mean for the holding company model. The rumour mill has been in overdrive in recent days, fuelled by reports that French network Publicis Groupe has been in talks with an unnamed private equity (PE) house over a possible sale. [Publicis Groupe denies the company is holding any merger talks.] It’s not as shocking as it might sound. Yes, it would be a big investment as Publicis Read full story › Source: The Drum...
Read MoreBy Shawn Lim 2020 was a banner year for esports as gaming became the only ‘competitive sport’ with Covid-19 lockdown measures in place. Carlos Alimurung, the chief executive of mixed martial arts organisation One Championship-owned One Esports tells The Drum what the industry can expect from the organisation in 2021. Pointing out that esports was born online, Alimurung says to a certain extent, One Esports’ ‘response’ was to execute the strategy that it had established pre-Covid-19. He explains the organisation stayed true to its mission to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and Read full story › Source: The Drum...
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