By Jenni Baker The year 2020 marked a pivotal moment in time with the Black Lives Matter (BLM) movement shining a spotlight on the stunning lack of diversity across the advertising industry and the urgent need for change and action. Yet, while the B2B sector has as much of a role to play as its consumer counterparts in adland, many companies are grappling with what actions should be taken. From eliminating conscious and unconscious bias, to raising awareness of career opportunities among people of colour, to creating pathways from school to the workforce, marketers still have much to do to translate intent to action Read full story › Source: The Drum...
Read MoreIf you’re not using email to attract new customers, you’re missing out. You’re missing out on the chance to reduce acquisition costs by 42%. You’re missing out on the opportunity to increase conversion rates by 1,100%. And you’re missing out on the chance to make a $33.82 ROI on every dollar spent.* (*Note: These are real results achieved by actual Claritas clients.) Now Claritas is sharing some of the secrets behind this success. In our newest Claritas report, Ten Tips for Acquisition Email Success, we share real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics Read full story › Source: The Drum...
Read MoreBy Ricky Ray Butler Art has always acted as a time capsule for capturing the human experience. It’s an incredibly powerful driver of culture, and fleshes out our understanding of history with emotionally driven context. I would argue that today’s content ecosystem and the way it operates is reflective of a new era of art — one in which artists and creators are continually finding new ways to express what it means to be human in the digital age. Perhaps this seems dramatic, but stick with me: how many Michelangelos do you think went undiscovered during the Italian Renaissance? The answer is probably more than Read full story › Source: The Drum...
Read MoreBy Staff Writer The leading digital agencies in the UK are to be revealed in The Drum’s UK Digital Agency Census 2021. After a momentous year for digital marketing, The Drum’s research team has undertaken a major poll of UK agencies’ clients, peers and staff to benchmark their performance on a national scale. The result is a comprehensive picture of the field, with our survey providing marketers and agency leaders with deep insights into the running, reputation and output of the country’s digital shops. Sign-up to receive updates about the The Drum UK Digital Agency Census here. What’s the survey about? The Drum UK Digital Agency Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The past 12 months have been challenging for us all, but that doesn’t mean creativity can take a back seat. While we sit and wait for the light at the end of the tunnel, it’s the perfect time to be stretching those creative muscles. The Drum Chip Shop Awards celebrate pure, unadulterated creativity. An awards show with no rules and no boundaries, anything and everything is allowed and the possibilities are endless. This year’s jury includes heavyweights from M&C Saatchi, Wonderhood Studios, Joint, 72 and Sunny, Digitas UK, Taxi Studio, McCann New York, Mischief USA, Creature, Laundry Service, Revolt, Read full story › Source: The Drum...
Read More
Industry News