Posts made in February, 2021

on Feb 26, 2021

By Shawn Lim Facebook has signed a content deal with Australian publishers that will see their content shared on its platform. The deals were signed with Australian independent news organizations Private Media, Schwartz Media and Solstice Media. “We have collaborated with Facebook in the past and we look forward to the ways in which this deal will help us to continue producing Australia’s leading independent journalism. It’s never been more important than it is now to have a plurality of voices in the Australian press,” said Rebecca Costello, the chief executive of Schwartz Media. Will Hayward, the chief executive of Private Media added: “We are Read full story › Source: The Drum...

on Feb 25, 2021

By Michael Feeley Issues of transparency, ROI and brand reputation have diminished marketers’ faith in the leading social media channels. Today, only 14% of consumers believe the information they read on social media is trustworthy and two-thirds have data privacy concerns. Controversies around hate speech, online bullying, extremist content and fake news have demonstrated time-and-time-again that over-reliance on social platforms to reach customers can be a perilous game for brand marketers. As a result, many marketers are shifting to a strategy of owning customer journeys and forging meaningful direct-to-consumer relationships that handle data compliantly and are immune to the impacts of the next social Read full story › Source: The Drum...

on Feb 25, 2021

By amit bapna There has been a general sense of euphoria over the speed and intensity of the revival of the economic activities in the Indian media and entertainment (M&E) industry, with the shoots of recovery being seen. The growth and recovery to pre-pandemic levels of the Indian media and entertainment (M&E) industry will be a mixed bag according to an analysis done by CRISIL Ratings, part of the global analytical company CRISIL. It would include a relatively shorter bounce-back time for segments such as digital and television (TV), while a longer recovery time for print, films, outdoor, and radio. Overall, India’s (M&E) sector Read full story › Source: The Drum...

on Feb 25, 2021

By Shawn Lim Facebook has announced it has banned the Myanmar military, military-controlled state and media entities, as well as ads from military-linked commercial entities on all its platforms. The platform cited the February 1 coup by the Myanmar military to overthrow the country’s leader Daw Aung San Suu Kyi and the deadly violence that preceded during protests, behind its decision. “We are continuing to treat the situation in Myanmar as an emergency and we remain focused on the safety of our community, and the people of Myanmar more broadly. We believe the risks of allowing the military on Facebook and Instagram are too great,” Read full story › Source: The Drum...

on Feb 24, 2021

By Drum Network Dentsu international has partnered with global NGO Malaria No More UK to launch ‘Draw The Line Against Malaria’, a star-studded creative campaign that invites young people from across Africa and the globe to join the movement to end the world’s oldest deadliest disease. The global integrated campaign is the latest in a three-year pro bono partnership involving creative and media agencies from across the Dentsu international network, aimed at ending a disease that kills a child every two minutes. The groundbreaking campaign taps into a cultural moment where new generations are claiming their futures back from this deadly disease, combining a Read full story › Source: The Drum...