Probiotic brand VSL#3 is known for its high concentration of poly-biotic, which works to keep guts healthy and support physical wellbeing. Boasting more bacterial strains per dose than any other leading brand, the product comes in sachets – with each containing a variety of bacteria strains to regulate the function of the intestinal barrier. The challenge Appetite Creative was brought on to help reposition the brand from a prescription drug to an-over-the-counter, consumer-friendly, lifestyle brand. The team needed to redefine the audience, redesign and update the brand, including all of its owned media. A crucial part of this rebranding involved developing Read full story › Source: The Drum...
Read MoreBy Imogen Watson By the age of 13, 80% of girls distort the way they look online. Take a moment to let that sink in. While the dangers of social media have been widely documented, concerns over the harm of retouching apps and filters are only just starting to show. And more screen time during the pandemic has only made things worse. Widely available, the apps encourage children to stare intently at their own reflection. But instead of admiring their perfect imperfections, they are given tools to ‘fix’ them, playing around with the dimensions of their face until they look like a superimposed Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Advertising agencies in the UK are preparing to open their doors as lockdown restrictions lift. However, a return to ‘normal’ working life is far from expected. As high streets re-open, haircuts are booked and pub gardens are filled, thoughts among British ad agencies have turned to when office life might also return to normal. The short answer for many is ‘never’. Timelines for the re-opening of offices remain vague. The current guidance is to continue to work from home if possible, and the roadmap issued by the UK government suggests it will be no earlier than June 21 before restrictions on Read full story › Source: The Drum...
Read MoreBy Tom Jarvis With major announcements this week from both Apple and Facebook, it seems both podcasting and social audio are a keen focus for world’s biggest tech players. Podcasting 2.0 With the announcement last week from Apple that they are introducing a paid subscription model for podcasting and a long-overdue revamp of their podcasting app, it seems the company is finally taking podcasting seriously – 15 years after bringing the medium to the mainstream. The move comes after industry reporting suggested that for the first time Spotify would be the dominant podcasting platform. Spotify have been investing heavily in podcasting, noting earlier this year Read full story › Source: The Drum...
Read MoreBy Sam Bradley Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. With vaccination drives making progress in the US and UK, and summer weather offering consumers distractions away from their living rooms, the high viewing figures we’ve seen for TV – both streaming and linear – are likely to dip. This moment will provide an opportunity to find out whether more telly-watching has become a permanent habit or not for viewers, but it also poses a question to advertisers and brands using TV to reach Read full story › Source: The Drum...
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