Probiotic brand VSL#3 is known for its high concentration of poly-biotic, which works to keep guts healthy and support physical wellbeing. Boasting more bacterial strains per dose than any other leading brand, the product comes in sachets – with each containing a variety of bacteria strains to regulate the function of the intestinal barrier.

The challenge

Appetite Creative was brought on to help reposition the brand from a prescription drug to an-over-the-counter, consumer-friendly, lifestyle brand.

The team needed to redefine the audience, redesign and update the brand, including all of its owned media. A crucial part of this rebranding involved developing Read full story ›

Source: The Drum