By Kendra Clark The exercise equipment brand is sweating after a product recall spurred Wall Street losses. The brand’s reputation is sure to suffer as consumers lose faith in fitness’s golden child. But can Peloton bounce back? Here’s what the experts say it must do. Fitness brand Peloton – known for its high-tech stationary bikes and cult-like following – announced Wednesday a recall of both its Tread and Tread+ treadmills following the death of a child and some 70 reported incidents associated with the products. It’s unclear whether the brand failed to comply with certain regulatory requirements concerning safety, but last month the Consumer Product Read full story › Source: The Drum...
Read MoreBy Staff Writer Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Jaguar Land Rover, Asda, Heinz, E.ON and more. Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you Read full story › Source: The Drum...
Read MoreBy Nobuaki Nogamoto As brands start to unleash their delayed Tokyo Olympic campaigns, Nobuaki Nogamoto, copywriter at UltraSuperNew Tokyo, reflects on what a delayed Olympics really means for advertising. The long-awaited Olympic Torch Relay has finally come, and as the flame started its 121-day journey across 47 prefectures of Japan, my mind seemed to have a Grand Start of its very own thought relay. I started to think of all the things I would have done differently if I could go back in time, say a year. I will not send that embarrassing drunk text to my ex. I would buy more Read full story › Source: The Drum...
Read MoreBy Imogen Watson You could say marketing is in Megan Kleban’s blood. With a childhood spent exploring sampling events and concerts in the company of her father who worked at Coca-Cola, she looks back fondly at what she now knows was the experiential side of his marketing job. “Back then, I just thought it was the coolest job ever – and, for the record, I still think young Megan had it right!” From following her father around these industry events, she has since followed him in her career choice, first getting her break at NYC boutique PR agency DiGennaro Communications before making the switch Read full story › Source: The Drum...
Read MoreBy Kendra Clark Connected TV offers countless benefits to marketers. Ad targeting is made simpler since advertisers have access to data about users’ category preferences and the shows they watch. This enables them to serve relevant ads to target audiences based on this information. And, of course, viewers have been binging streaming content, so there’s no question that the audience is there. But in the new high-definition world of content, ad measurement hasn’t yet come into full focus. With so many players in the mix – including connected devices from makers such as Roku, Apple TV and Chromecast, and an ever-expanding pool Read full story › Source: The Drum...
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