By Sam Bradley Combining programmatic knowledge with powerful video editing software, one adtech company is looking to help advertisers break through the ad break. As part of The Drum’s deep dive into the future of TV, we find out how. With the sheer volume of ads on TV, digital and every other channel all competing for audiences’ attention, it’s no wonder brands commonly worry about being seen. Leading some to propose that advertising within TV shows, and not in the ad breaks, may be the solution. Adtech company Mirriad says its AI ‘in-content’ advertising platform can scan video – whether that be a classic Read full story › Source: The Drum...
Read MoreBy Sam Bradley The night-time economy was the fifth biggest industry in the UK in 2019 according to the Night Time Industries Association, driven in no small part by clubbers getting hot and sweaty on packed dance floors up and down the country. Social distancing, of course, put a stop to that, and the sound systems, smoke machines and strobe lights were switched off. But you need only look at the well-documented rise in illegal raves to see how passionate the dance music community remains. With clubs closed for the foreseeable and the livelihoods of DJs, dancers, promoters, bar staff and security threatened as never Read full story › Source: The Drum...
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