By CHris Pitt Robotic process automation (RPA) empowers marketing teams to achieve more with fewer resources by doing the heavy lifting with data and repetitive tasks. Research carried out by Uipath finds that 68% of global workers believe automation makes them more productive, while a separate study by Forrester reveals that 57% of workers say RPA reduces manual errors. Automation technology is constantly improving, but it’s already making a huge impact on the way marketing teams work with data. In this article, we look at several ways we use robotic process automation to improve marketing efficiency and achieve bigger things Read full story › Source: The Drum...
Read MoreBy Sam Bradley As Wieden+Kennedy London chief executive officer Neil Christie bows out after almost 40 years in the ad business, we catch up with him to talk about his career, the place of advertising in pop culture and how the industry needs to change to attract young talent. There are many paths to a graceful exit in advertising. You can quietly dedicate yourself to the art of the suntan in some tropical clime. You can make like Sir Martin Sorrell, and start building from the ground up, again. Or you can hit the books. After 17 years at Wieden+Kennedy and nearly 40 in the Read full story › Source: The Drum...
Read MoreBy amit bapna The Drum looks into how and why global foodservice retailer McDonald’s pivoted its go-to-market strategy in Singapore on the back of the emergence of the in-home consumer. Of the many offshoots of the post-pandemic life and the growing in-home economy, an important shift has been in the changed food habits of people, in terms of what they eat, how they eat and when they eat. The advent of this ‘cocoon culture’ which mirrors and celebrates the newfound joys of staying home, is being lapped up by brands to connect with an emerging customer base. While the ‘cocoon culture’ by itself is not Read full story › Source: The Drum...
Read MoreBy Eleanor Lim The Drum Awards for Design celebrate the teams and individuals that solve problems through elegant and innovative design, providing users with a better experience of their world. A global competition that seeks to highlight the best art direction, strategic thinking and execution, it was judged this year by senior figures from Wolff Olins, Templo, Urban Symbiotics, RAPP, Pearlfisher, Dear Future and other award-winning design agencies and consultancies. The jury was led by co-chairs Natasha Chetiyawardana, creative partner and founder at Bow & Arrow, and chairperson of the British Design Fund John Mathers. Their unanimous pick for the Chair’s Award was Idean’s Read full story › Source: The Drum...
Read MoreBy John Glenday Just Eat has delivered the goods as the UK’s favorite sonic logo, according to a ranking of 36 of the soundest advertising acoustics currently being played. Compiled by sonic branding specialists SoundOut, the top 36 index is drawn from the responses of 30,000 consumers and over 10 million data points to arrive at an authoritative list of the recordings most likely to prick the ears of listeners. The result is a who’s who of audio marketing, with AO.com snapping at Just Eat’s tail in the table with the runner-up spot, closely followed by GoCompare, Moonpig and Read full story › Source: The Drum...
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