By Jenni Baker Consumer behaviour is constantly evolving post-pandemic and, currently, marketers just do not know what is going to stick. The only way to figure it out is to plan strategically, leveraging consumer and market intelligence to make smart, informed choices that will help propel your business. Yet often for marketers, the biggest challenge is just that – making a choice. For any human, making a choice, particularly when there is money involved, can be daunting. “By making a choice, often we feel like we’re leaving opportunities on the table. We can’t do everything, so in making a choice we’re leaving something behind, Read full story › Source: The Drum...
Read MoreBy Ian Daly Ian Daly, head of AV at Bountiful Cow TV, reflects on Enders Analysis’s ‘TV Must Evolve’ research, digging into a bulky section about how agency reparation didn’t encourage the most efficient media buys. Viewing habits are shifting at pace following a year of restricted movement and consecutive lockdowns. As new TV trends emerge, we also hear renewed calls for reform and change in how TV is bought and sold. For anyone who hasn’t managed to keep on top of all the articles amassing on the subject, the key takeaway is that the sun has long passed noon on Read full story › Source: The Drum...
Read MoreThe Chartered Institute of Building (CIOB), a global organisation that represents professionals working within the field of construction and the built environment, has created a stronger, forward looking brand to help maintain its success and growth into new markets. The work, led by independent global brand agency Dragon Rouge, includes the development of a new strategic platform, brand architecture, visual and verbal identity, and implementation. The Chartered Institute of Building has a role in the management, leadership, education and development of the construction industry. For its members, guiding and educating them as they embark on their careers. For policymakers, defining the Read full story › Source: The Drum...
Read MoreBy Amy Houston The Drum’s social media executive Amy Houston shares her tips and insights around protecting your mental health while working in social media. This week I’d like to dive into a topic that is extremely close to my heart – taking care of your mental wellbeing as a social media manager. Mental health awareness week is well under way, but this personal and hugely important topic goes way beyond any hashtag. Social media is a career path that will never be linear, which can feel exciting and daunting all at once. It’s a rapidly-changing environment that provides us with the opportunity to Read full story › Source: The Drum...
Read MoreBy Kendra Clark The pubs are open! In honor of this long-awaited moment, Guinness, the Irish beer so iconic that bartenders the world ‘round are taught how to correctly pull a pint, has today unveiled a campaign celebrating the pour we’ve all been waiting for. A lone pair of socks on a clothesline. An empty telephone booth. An overflowing garbage bin. Two elderly women chatting from a safe six-foot distance. All of these scenes offer a strikingly cinematic look at a United Kingdom brought to a halt. And yet, there is something subconsciously familiar about all of these scenes. Each shot resembles a Guinness – Read full story › Source: The Drum...
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