Remedy Health, a new personalized health tech company, has raised $11m in Series A funding after seeing the company’s revenues grow by more than 600% over the past year. Prominent new investors focused on advancing the future of food participated in the round, including ADM Ventures and Cibus Fund. The company also secured follow-on investment from Apater Capital and Henkel X. This latest round of financing brings the company’s total value to more than $71.6m, realized just 18 months after its initial launch. Remedy Health was formed in May 2019 and raised their seed round by the end of the Read full story › Source: The Drum...
Read MoreBy Imogen Watson Laundrette. An ad that resurrected a tired brand, built an agency and made an indelible dent in popular culture. They just don’t make ads like they used to… or do they? As the news of Nick Kamen’s death circulated last week, retrospectives about his starring role in the 1986 Levi’s ad by BBH quickly ensued, reflecting on the impact of the game-changing spot. And while Laundrette safely hangs in the advertising hall of fame, it got The Drum thinking: will ads of this era be talked about in years to come? If not, does modern-day advertising have a problem of not Read full story › Source: The Drum...
Read MoreBy Shawn Lim Streaming platform Viu has seen an increase in engagement as more people are turning to entertainment as a form of respite from Covid-19. From the onset of the pandemic, it has observed a 29% increase in users and a 62% year-on-year growth in subscription revenue in 2020. The Drum finds out how the platform is continuing to invest in producing originals and acquiring content. Hong Kong-based streaming platform Viu and Thai record label Boxx Music launched the Close Friend project in March, featuring 12 young rising stars from Thailand. The project, a genre of series that explores the romantic relationships between male Read full story › Source: The Drum...
Read MoreBy Stefano Hatfield What do Nike, Capital One, Pepsi, Airbnb, FedEx, McDonald’s, Asda, Dell, AT&T and EDF all have in common? According to Sprinklr’s new ‘Driving Excellence in Twitter Customer Care’ report, based on a sample of 1,228 Twitter accounts, they are among the top performing brands providing excellent customer care on Twitter. Download this free report here. To show what care excellence on Twitter looks like and help marketers drive best practice in customer care, the Sprinklr Care Score* takes an industry-by-industry look at the top brand performers across 10 key sectors, including: apparel & fashion; financial services; food & beverage; leisure Read full story › Source: The Drum...
Read MoreBy Aaron McKee With iOS 14.5 now out in the wild, we’re experiencing the first step in the biggest change the advertising industry has likely ever seen – with the second being the final withdrawal of third-party cookies from Google’s Chrome web browser by 2022. These new privacy and platform regulations will fundamentally change, and indeed, restrict the industry’s ability to target individual users and track cross-site activity. Many ad industry players are already adapting and preparing for the new reality, however; others may still have their head in the sand when it comes to facing the sheer extent of the disruption that lies Read full story › Source: The Drum...
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