By amit bapna India recorded about 365 million online gamers in the financial year 2020 and, as per estimates, this number is estimated to reach 510 million by the fiscal year 2022. In India, the gaming industry has grown at a CAGR of 21% during the lockdown and has steadily added to the customer base. Gaming could be one of the top five emerging professional choices among the future generation. After the last year’s lockdowns and social distancing, there has been a huge attitudinal shift towards gaming and a rise in its acceptance. “About one in every four gamers thought that online gaming can Read full story › Source: The Drum...
Read MoreBy Stefano Hatfield Being able to demonstrate the ROI of marketing budgets has rarely been under more scrutiny than it is today, when those budgets continue to be squeezed by the ongoing ramifications of the Covid pandemic. So how can brands navigate this new reality and ensure a work environment that gives their employees everything they need to succeed? One solution is the rise in significance of sales enablement as a tool to help improve that ROI and – crucially – demonstrate it. Highspot’s EMEA marketing manager, Dom Schaefer, and Hootsuite’s global manager for sales enablement, Shamis Thomson, will be discussing this at a Read full story › Source: The Drum...
Read MoreBy Antony Young With mental health being a top concern for the industry, Anthony Young, co-founder of The Digital Café, says it’s time to look at the impact too much pitching is having on teams at agencies. A damning article in Campaign recently threw a spotlight on the industry’s long hours culture and the draining effect it is having on the mental health and well-being of employees. What is alarming is how many of the industry’s bright talent whose best years of their career should be ahead of them are considering their best option for work/life balance is to leave Read full story › Source: The Drum...
Read MoreBy John McCarthy Early in 2020 Just Eat and Netherlands compatriot Takeaway.com’s hunger to merge was appeased, allowing it to form a pan-European food delivery giant. The new business was short on time to integrate the brands and marketing teams in time for a certain pan-European football tournament, a little something called the Euros. Marijn Luchtman, head of global sponsorships at the food giant, discusses how the subsequent delay to the football competition proved to be a “good scenario” for its sponsorship activation, if nothing else. In 2019, Takeaway.com signed a global partnership with Uefa to become the official Food Delivery Platform Partner, securing Read full story › Source: The Drum...
Read MoreThe Drum and Canon launch ‘Class of 2021’ campaign to empower creatives with exclusive access to the next generation of student talent
By Jenni Baker The Drum and Canon have joined forces for ‘Class of 2021′, a virtual exhibition launching June 15 that is designed to give the global creative community exclusive access to up-and-coming talent in creative arts and design via a digital ‘degree show’ that offers thousands of students a second chance to get the recognition they deserve. 2020 was a tough year for many and not least the thousands of art students who missed out on their final year degree shows, normally a life-defining moment that sets them up for a bright future in the creative industries. This new campaign Read full story › Source: The Drum...
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