Being able to demonstrate the ROI of marketing budgets has rarely been under more scrutiny than it is today, when those budgets continue to be squeezed by the ongoing ramifications of the Covid pandemic. So how can brands navigate this new reality and ensure a work environment that gives their employees everything they need to succeed?
One solution is the rise in significance of sales enablement as a tool to help improve that ROI and – crucially – demonstrate it. Highspot’s EMEA marketing manager, Dom Schaefer, and Hootsuite’s global manager for sales enablement, Shamis Thomson, will be discussing this at a Read full story ›
Source: The Drum