Early in 2020 Just Eat and Netherlands compatriot Takeaway.com’s hunger to merge was appeased, allowing it to form a pan-European food delivery giant. The new business was short on time to integrate the brands and marketing teams in time for a certain pan-European football tournament, a little something called the Euros. Marijn Luchtman, head of global sponsorships at the food giant, discusses how the subsequent delay to the football competition proved to be a “good scenario” for its sponsorship activation, if nothing else.
In 2019, Takeaway.com signed a global partnership with Uefa to become the official Food Delivery Platform Partner, securing Read full story ›
Source: The Drum
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