By Kendra Clark Today, President Biden will reportedly sign an executive order outlining new guidelines for federal agencies to come down on tech companies whose growth and competitive edge rely on the collection, storage and use of large quantities of consumers’ personal information. The move comes amid a scad of action in both the private and public sectors to both limit corporate power and introduce more comprehensive consumer data privacy protections. President Biden is today expected to sign an executive order that aims to help limit the outsized competitive advantage of major tech companies and crack down on their use of consumers’ personal Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher England’s taste of success at the Euros has got fans and brands cheering on the team to go even further. We look at some of the marketing activations produced around the team as the Three Lions has progressed through the competition. The unexpected progress of the England national team to the semi-finals of Euro 2020 hasn’t just delighted fans of the Three Lions – it’s helped the marketing efforts of brands partnering with the FA. We explore how brands are building on the creative already unveiled to capitalize on the team’s success, how unofficially aligned brands are getting in on the Read full story › Source: The Drum...
Read MoreBy Amelia Brophy Audiences have more choice than ever when it comes to watching sport. While that’s great for audiences, it presents brands with a challenge when it comes to apportioning adspend. How do you decide the best message for your consumers when you don’t even know where they are going to be? The (belated) Tokyo 2020 Summer Olympics are set to begin later this month, and most of the nation intends to watch at least some of the many sporting events on offer. Data from YouGov Profiles suggests that over half of the public (54%) plan to watch the Games in some form Read full story › Source: The Drum...
Read MoreBy John McCarthy AC Milan was once a football titan, dominating on the pitch and shaping the beautiful game via fashion and footwork. After a few years of obscurity, it is on a mission to retrieve its cultural credentials. Casper Stylsvig, its chief revenue officer, frankly shares how he’s rebuilding the Rossoneri. Can this shrewd marketer be the hero the San Siro needs? The seven-time Champions League winners are back in the tournament for the first time since 2014, having languished in mid-table mediocrity. They last won Serie in 2011. Some of its most hardcore fans weren’t even born then. Stylsvig’s the man tasked Read full story › Source: The Drum...
Read MoreBy Ally Owen In her new column for The Drum, Ally Owen catches up with individuals from underrepresented backgrounds to understand how she can become a better ally. Emmanuella Owusu-Ansah is her latest guest. In this series, you’ll get to meet a talent who will share their individual story so we can gain a deeper understanding of their experience and the interventions that will make us a better ally to them. Today, my latest guest is Emmanuella Owusu-Ansah, currently a programmatic activation executive at Manning Gottlieb OMD. Emmanuella shares her challenging journey into the industry and mixed experiences, from turning her Zoom camera off due to Read full story › Source: The Drum...
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