Posts made in July, 2021

on Jul 2, 2021

Leader in influencer marketing Influencer has announced the latest evolution of its new technology platform Waves. Users will now be able to efficiently run multi-platform influencer marketing campaigns featuring YouTube via the platform, with full end-to-end data transparency around their campaigns, achieved through real-time campaign data and insights, dynamic creator tracking, approval functionality and proof of success. Since the launch of Waves in April 2021, Influencer has continued to announce innovative developments to the technology’s capabilities. In this latest round of updates, Waves will allow clients to run multi-platform campaigns across Instagram and YouTube. Clients will be provided with real-time data across their Read full story › Source: The Drum...

on Jul 2, 2021

By Sam Bradley For many agency businesses, the pandemic proved they don’t need a fancy office to attract new talent or compete for clients – and provided an opportunity to cut costs on floor space. In London, agency Five by Five is running in the opposite direction by opening its second UK office. Agencies across the globe are currently debating what their post-pandemic office will look like. One potential benefit to those not seeking a return to normal would be lower overheads, with smaller headcounts enabling companies to downsize their real estate footprint. But one UK indie agency is choosing to do the Read full story › Source: The Drum...

on Jul 2, 2021

By Jennifer Faull When Gap appeared on British high streets in 1987, its particular brand of all-American fashion proved an instant hit. Three decades on, however, it had lost its distinctive appeal and yesterday (July 1) shuttered all 81 of its UK stores. So, where did it go wrong? The closure of Gap stores was not a total shock. The fashion giant hinted at troubles earlier this year when it said that it was reviewing the profitability of 19 outlets. Global sales for Gap Inc, which includes sister brands Old Navy and Banana Republic, were down 16% to $16.4bn last year. But the decision to Read full story › Source: The Drum...

on Jul 1, 2021

By John McCarthy Adland has a tendency to fixate on creativity at the expense of those planning, buying and executing campaigns. But no longer. In The Drum’s newest series, Meet the Media Minds, we dig into the creative ways the world’s biggest media agencies are navigating the digital waves. Up this week, we have Keith Tiley, global chief investment officer at Wavemaker Global. What would be your first lesson for a newbie buyer? The classic advice is to treat the media budget you are managing as carefully as if it were your own money – that’s still sound advice. More generally, like any new Read full story › Source: The Drum...

on Jul 1, 2021

By John McCarthy Future 50 inductee Sophie Hill is a marketing executive at B2B hardware specialists Rothley. She shares how she helped refresh and rejuvenate the 195-year-old brand during its most trying period. Specialist hardware brand Rothley has been trading for 195 years. After almost going out of business at the end of the decade, the firm has made a major comeback, thanks in part to the efforts of Sophie Hill, its marketing executive and a member of this year’s Future 50. The hardware business grew 10% in 2020, after creeping back from going into administration and a trying furlough. Hill says Read full story › Source: The Drum...