Posts made in July, 2021

on Jul 17, 2021

By Ellen Ormesher Womenswear retailer JD Williams has relaunched this week with a multi-category department store offer, partnering with brand ambassadors Amanda Holden and Davina McCall to celebrate its return. Based on the insight that ‘grown’ women seek out enriching experiences within every aspect of their lives, the brand has reframed to become a destination for their customers to discover products for every facet of their life and personality. McCall said of the partnership: “I’m so, so happy to be partnering with JD Williams alongside my longstanding mate, Amanda. I feel like I am entering a really lovely phase in my life. I feel more Read full story › Source: The Drum...

on Jul 16, 2021

By Charlotte McEleny After a year’s delay to the Tokyo Olympics 2020, it’s been an unusual start for sponsors’ campaigns. Here, as part of our Sports Marketing Deep Dive, The Drum pulls together this year’s creative contestants as they push off the starting line in their race for attention. From major global sponsors to the small and local, the Olympics attracts some of the best creative activations from brands. Years in the making – although delayed for an additional year thanks to the pandemic – the activity of the brands is an important part of the fanfare. We will be updating the below Read full story › Source: The Drum...

on Jul 16, 2021

Unrvld has emerged following last year’s successful merger of Kagool and Delete, two leading digital agencies with a combined rich brand heritage. The former entities are renowned for award-winning work with leading brands including The Open, Barratt Homes, Biffa, Southampton FC, Park Dean Resorts and NTT. Following a successful period of integration, strategy and service alignment, the new agency is continuing its exciting growth journey. It has a clear and unified approach to delivering digital products and services to its growing client roster. Chief executive Dan Berry said: “Unrvld is a mindset. We enter this new beginning with a digital family of more Read full story › Source: The Drum...

on Jul 16, 2021

By Imogen Watson This year the School of Communication Arts has suffered record losses to the tune of £200,000, leading its founder to take out loans to keep it afloat. Its dean, Marc Lewis, has taken aim at agencies that he claims have “shoplifted” talent and refused to help. This isn’t the first time the School of Communication Arts (SCA) has been in dire straits. Founded by John Gillard in 1985, the school wouldn’t make it past the next decade “because agencies abused“ it, according to its dean Marc Lewis. While adland contributed to the school’s demise in the 1990s, driven by a Read full story › Source: The Drum...

on Jul 15, 2021

By Stefano Hatfield The pandemic has hastened the pivot to digital exponentially, leaving some businesses unprepared. At the same time, the customer experience (CX) bar has been raised and buyers still expect businesses to be easy to buy from, engage with, and get service from. But who bears responsibility for providing this CX? What will a ‘delightful’ customer experience look like and what will ensure this process is made as easy as possible? CX needs redefining to become a mindset, not just something a business does. And achieving this takes a holistic customer relationship management (CRM) strategy powered by a modern CRM platform, Read full story › Source: The Drum...