By Shawn Lim Alibaba-owned e-commerce platform Lazada has created LazPitch, an e-commerce talent competition for undergraduate students in Singapore. The competition invites teams of undergraduates from all subject disciplines to come together to shape the future of the e-commerce industry. The teams will work together to create and execute an e-commerce campaign, with the winning team securing internships at Lazada to fast-track their e-commerce careers and bring their campaign to life in Singapore. The top three teams will all receive cash prizes. “Lazada is always on the hunt for ambitious, creative talents who share our passion for online retail, and as the future Read full story › Source: The Drum...
Read MoreBy John McCarthy The quarterly IPA Bellwether Report, which surveys marketers for a taster of expected budgets for the coming year, has found that in Q2 2021 total UK marketing budgets expanded for the first time since Q4 2019 – welcome news for most in the industry. The report questioned some 300 UK-based companies for information on trends in their marketing activities to detail what the rest of the industry can expect. An additional survey panel of 1,000 handpicked professionals then added additional insight. What you need to know A net balance of 6.0% expanded total marketing budgets during Q2. More than one in five Read full story › Source: The Drum...
Read MoreBy Jenni Baker A year on from initial lockdown restrictions, which prompted the pivot towards remote working, The Drum and Adobe teamed up to survey 100 creatives to discover what lessons from the pandemic will inform the future of creative working. A few things became clear: working from home is here to stay – with 67% of creatives expecting to ‘continue to work mostly from home’ – but when it comes to collaboration, teams are yet to discover the full potential of the enabling technology and tools that can help drive better collaboration – not just between teams but with end clients directly. This Read full story › Source: The Drum...
Read MoreBy Jenni Baker The events of 2020 reignited a spark in advertising, putting a greater focus on social and environmental issues as brands strive to deliver more purpose-driven narratives. These very issues are also being unearthed among the next generation of student talent, as discovered through The Drum’s ‘Class of 2021′ virtual exhibition, in partnership with Canon, to connect creatives with up-and-coming talent. From body positivity to islamophobia and hypervisibility, Scotland’s whitewashed history to the devastating impact of single-use plastics, The Drum caught up with just a few of the Class of 2021 students, who are featured in the exhibition, to find out Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe Asics’s upcoming NFT auction is an experiment, both for the brand and for the sportswear and leisure vertical as a whole. As exclusive creators become more central to digital marketing, the need to support them and communicate their worth to audiences will become a bigger part of brands’ efforts. The commodification of art online has been a thorn in the side of artists for years. From the tiny percentages of pennies musicians see from streams to the ease of theft of digital artwork, the ability of artists to earn a living digitally has been undermined. At the same time Read full story › Source: The Drum...
Read More
Industry News