By Sam Bradley Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. There are two big shifts currently shaping the agency landscape for both bosses and workers – a very gradual return to offices in the US and UK, and a lot of hiring activity. While some businesses clearly hope for a return to a 2019-flavored normal, many are offering staff hybrid work set-ups of a variety of stripes – something many staff will welcome. But there is an issue here, particularly for younger or less experienced staff. Prior to the pandemic, most training was Read full story › Source: The Drum...
Read MoreBy amit bapna Australian advertising is showing shoots of recovery and resurgence, after a year and a half of post-pandemic sluggish marketing spends, according to a recent IAB and PwC Australia online advertising expenditure report. The report found digital advertising is leading the charge of the overall advertising market recovery. The Australian digital advertising market has recorded a growth of 24.2%, the strongest since 2016, as per the findings. The category roadmap Retail was the top advertising category for FY21, contributing to almost 16% of all display advertising. FMCG and technology categories also increased their expenditure share for the period, to 7.2% Read full story › Source: The Drum...
Read MoreBy John McCarthy Have auto sales been forever changed by pandemic-propelled digital transformation? As part of The Drum’s Retail Deep Dive, we speak to BMW agency FCB Inferno and catch up with Autotrader as we find out just how permanent the shift is. Last month was the first month since the pandemic began that car dealerships could operate without restrictions. Despite this, new car sales in the UK were recorded at the lowest July level since 1998. There was an immediate sales surge, which was seen as encouraging, but there remain fears around whether demand will ever fully return. And if it Read full story › Source: The Drum...
Read MoreBy amit bapna Marketing an air-conditioner can be a limiting exercise for any marketer, with most ads focusing on features. In such a challenging backdrop Midea Aircon, one of the most sold AC brands in the world, has launched a brand campaign around humor and health for the Middle East market. Here is a look at the ‘cooling’ plans of Midea Aircon for the region. Midea Aircon first launched its range of technologically advanced air-conditioners in the Middle East in 2004, with the idea of bringing a new standard of cooling to the market. This year, the company launched its new Xtreme ProTech series Read full story › Source: The Drum...
Read MoreBy Kenneth Hein The bombshell announcement that David Droga will be taking the reins of Accenture Interactive certainly stirred adland. While the industry’s admiration for Droga reaches far and wide, many are wondering how this mega-award winning creative leader will transition to running a $10 billion company. The battle between agency and consultancy has been raging for years. As the argument goes: agencies don’t have enough access to the C-suite and consultants don’t have enough creativity. In an effort to pull together that magical blend that will wow clients and win business, top consultants have headed to adland. Ogilvy’s Andy Main joining from Read full story › Source: The Drum...
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