By John McCarthy The London Underground is once again bustling with activity, hinting at a return to normality in the capital city. But with the threat of Covid-19 remaining in crowded indoor spaces (even for the vaccinated), is the ad industry showing enough sensitivity to staff? The Drum explores how workers can minimize the risks of the commute, and asks whether they should even have to. The rush is back in rush hour claimed The Guardian last week, citing London Underground traffic figures. It’s clear that the capital’s offices are once again filling to pre-pandemic levels. A big part of that will Read full story › Source: The Drum...
Read MoreBy Damian Ferrar Fall of 2021 is around the corner. And when it comes to planning brand experiences, from company town halls and new product launches to customer meetings and conferences, it’s déjà vu all over again. Or maybe it’s not. Things are that uncertain right now. With the surge in Covid-19 cases across the United States due to the Delta variant, and some damaging weather in regions that tend to be popular for corporate get-togethers such as Florida, Texas and Louisiana, many marketers are unsure how to plan. Should we shift our experiences back to virtual? Are smaller in-person gatherings the way to Read full story › Source: The Drum...
Read MoreBy Jerry Daykin GSK’s Jerry Daykin is determined to see more diverse representation in advertising. That’s why in partnership with the Outvertising Awards, he’s launching the ‘Accelerator’ open competition to inspire a new LGBTQ+ inclusive campaign for the Centrum brand. Here, he explains why inclusive representation in ads needs to start with brands calling for it. I’ve been involved in countless conversations over the past couple of years around the importance of diverse representation in our advertising, and the positive impact it can have not only on our brands but also on the consumers we serve. One of the common themes that has surprised Read full story › Source: The Drum...
Read MoreBy Kendra Clark Ahead of the 2021 MTV Video Music Awards, Pepsi and Doja Cat have released a theatrical remake of the hit song You’re The One That I Want from Grease to promote the brand’s new soda shop-inspired flavors. The move adds to the brand’s long history of tapping into the cultural consciousness with the work of major musicians – and speaks to a growing trend of nostalgia-inspired products. Pepsi has today unveiled two new soda shop-inspired colas in a nostalgia-inducing campaign starring hip hop heavyweight Doja Cat. Dubbed Pepsi-Cola Soda Shop, the limited-edition colas come in two flavors: cream soda and Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Mach9, the newly-launched agency from two former Philip Morris execs, has ambitious growth plans. But in the competitive talent market, can it convince the next generation of talent to work exclusively on booze, tobacco and gambling clients? Jaime Suarez and Albert Moufarrij launched Mach9 earlier this year. Both are former Philip Morris International (PMI) executives; Suarez spent 13 years at the tobacco giant managing everything from its sales and marketing strategy to digital operations, while Moufarrij spent six years in various marketing roles. But a common problem they faced during their tenure was the time and energy it took to forge Read full story › Source: The Drum...
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