By John McCarthy Welcome to So You Want My Job? Each week we ask the people working in some of the industry’s coolest roles about how they got where they are. Along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully, our interviewees can inspire you to pursue (or create) a job that’s just as exciting. This week we catch up with Suhail Khan, chief marketing officer of Global Web Index. What did you want to be when you were growing up? Does your job now resemble that in any way? I was born in Pakistan, and when I was in my teens Read full story › Source: The Drum...
Read MoreBy Shawn Lim The Australian Competition & Consumer Commission (ACCC) has accused Google of preventing rival ad tech services from accessing ads on YouTube, giving its ad tech services an important advantage. According to the “Digital advertising services inquiry – final report”, the ACCC also found Google has refused to participate in publisher-led header bidding, an industry innovation aimed at increasing competition for publishers’ inventory, and previously allowed its services to have a ‘last look’ opportunity to outbid rivals. “Google has used its vertically integrated position to operate its ad tech services in a way that has, over time, led to a less Read full story › Source: The Drum...
Read MoreBy Shawn Lim Samsung has brought Amobee onboard to help marketers in Australia bridge the gap between linear and digital television from execution to measurement. “We are delighted to partner with Amobee. Through our Automatic Content Recognition (ACR) technology, we support Amobee with viewing insights across Samsung Smart TVs. Our platform helps advertisers with planning and reaching the right audiences, delivery of relevant engagements, and measurement across linear, streaming, and Samsung Ads,” said Alex Spurzem, general manager at Samsung Ads Australia. Dillen Alahendra, senior director of platform and solutions at Amobee added: “We are heavily investing in solutions that will enable advertisers to better plan, Read full story › Source: The Drum...
Read MoreBy Kendra Clark In an effort to provide more accurate, precise and privacy-centric measurement to marketers, Google has announced it is updating its ad attribution model. Instead of relying on consumers’ last interaction alone, Google Ads will employ machine learning to assess data from throughout the conversion pipeline. The move represents a shift away from what’s commonly known as “last-click” models of attribution and furthers the tech giant’s investment in consumer data privacy. Google has announced it is updating its attribution model for marketers. The company will no longer rely on last-click attribution, but will shift to what it’s calling “data-driven Read full story › Source: The Drum...
Read MoreBy Samuel Scott There are three basic types of general marketing education: receiving university degrees, being self-taught, or completing professional certifications. In his new Promotion Fix column, Samuel Scott looks at the new developments to see what students and professionals should do to learn more in the field. Student loan debt in the US now totals $1.73tn, with the average borrower owing nearly $40,000. For the UK, the respective figures are £160bn total and £45,000 in average debt for students who finished their studies in 2020. When higher education becomes so expensive, it is not surprising that many now question the value Read full story › Source: The Drum...
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