By amit bapna Advertising Standards Council of India (ASCI) has launched an ‘advertising advice’ service intending to help advertisers factor in responsibility early on while working on creative campaigns. This specific service has been launched as pre-production advice, as a form of due diligence and risk mitigation. Elaborating on the launch, Manisha Kapoor, secretary-general, ASCI, says, “World over, this service is extremely popular with advertisers as this reduces the risk of campaign disruption and expensive corrections. We hope that this becomes a standard part of the creative development process in India.” This is one more of the many changes that the self-regulatory body has Read full story › Source: The Drum...
Read MoreBy Tom Jarvis Facebook has rolled out its much-talked-about wearable ‘smart’ glasses. The company partnered with eyewear brand Ray-Ban to create ‘Ray-Ban Stories’, which is available now for around £300 and can be paired with a new Facebook View app in order to download and edit video and photos taken using the glasses. However, initial reports and early product reviews have been damning, with many suggesting Ray-Ban Stories is no more than nice frames with a dual camera built in. Obviously, this is the first step for Facebook in the smart glasses space, but the launch of Ray-Ban Stories raises more questions than answers Read full story › Source: The Drum...
Read MoreBy Eleanor Lim The Drum Recommends is a platform designed to help brands find their next agency partner, as well as support agencies by closing the feedback loop with clients. Brands rate the services they receive, and agencies with enough good ratings achieve recommended status. Each year, The Drum collates these ratings to identify the teams that consistently go the extra mile for their clients. These agencies are recognized at The Drum Recommends Marketing and Advertising Awards, which this year took place in May. The Drum Recommends Awards for Digital is instead devoted to digital agencies, celebrating the teams that specialize in Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny While e-commerce and digital transformation have dominated the marketer’s mindset in recent times, Carlos Palacios, strategic communications planning lead at Facebook, says the pendulum is swinging back towards brand building. Speaking at The Drum’s Agencies4Growth Festival this week, Palacios revealed a framework agencies can use to unlock the brand-building opportunities across the Facebook Family of Apps and Services that will help them grow brands through brand building. Citing a report, No Silver Bullet, University of Oxford and Kantar, 2020, he said the average brand campaign could be 2.6x more effective with a different allocation of spend. Ultimately, this means agencies Read full story › Source: The Drum...
Read MoreBy Shawn Lim Happiness at the workplace across South East Asia is mixed, with most working professionals stating that their salary and relationships with their colleagues are crucial to their emotions. 80% of working professionals across SEA feel that they have a sense of belonging within their company and 78% agree that their companies give them what they need to do their job effectively, according to a survey by Milieu Insight. “It was fascinating to see that ‘relationships at work’ ranked so high as a driver of happiness, and that it ranked as high as their salary. As we approach two years of living with Read full story › Source: The Drum...
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