By John Glenday A group of 13 advertising, PR and influencer agencies have banded together to lead by example by signing up to responsible marketing guidelines set out by the International Alliance for Responsible Drinking (IARD). Participants including heavyweights McCann, Publicis, Dentsu and Havas will all operate to a set of common global standards governing proper due diligence on influencers, transparency over the use of sponsored products and the use of age verification technology. The voluntary approach comes amid an explosion in the influencer marketing sector, which is expected to be worth $13.1bn by the end of the year, catching the attention of alcohol companies Read full story › Source: The Drum...
Read MoreBy Michael Nutley Working from home over the past 18 months has inspired many people to change their lives. Designer Jack Renwick, founder and creative director of Jack Renwick Studios, was inspired to change other people’s. She’s bought a disused holiday estate on the west coast of Scotland, and is about to start converting it into a design school for under-privileged children. She’ll run the agency from there along hybrid remote/in-office lines, and it’ll also be a place where agency heads can bring their teams on retreats, while still being able to work remotely. “We’re going to call it Sideways Projects. We’ll run JRS from Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher Building on its commitment to help customers improve their mental health through movement, Asics has partnered with mental health charity Mind to realize its ambition of lifting the mood of an entire town. As part of our Experienital Marketing Deep Dive, The Drum caught up with executive vice-president Gary Raucher to find out what he hopes the legacy of its attempt will be. When the Covid-19 pandemic caused Asics to revisit its founding principle of ‘healthy body, healthy mind,’ the sports brand turned to its customers to fuel its research into the power of movement on mental wellbeing. Partnering Read full story › Source: The Drum...
Read MoreBy max askwith As part of The Drum’s Experiential Marketing Deep Dive, iProspect’s global digital and innovation director, Max Askwith, looks at how our phones can augment our IRL experiences. At experiential events or through scannable static media, using the phone to connect offline with online is cementing better data capture and, therefore, personalized experiences. Experiences that, in many cases, now blend the real-world experience with fantastical augmented reality (AR) builds and a whole new layer of engagement to better connect with and build brand loyalty with customers. Snapchat and Deloitte project that 4.3 billion people will be regular users of Read full story › Source: The Drum...
Read MoreBy Tom Carter Why the change from insights to technology? S&T Insights was established in early 2018. The bulk of the team’s work initially centered around integrations; supporting our ad specialists and client services teams by using Tag Manager on clients’ websites to set up conversion tracking (primarily for Google Ads, social and programmatic activity) as well as centralizing data for reporting. That work continues, but now forms only part of the capabilities we have built up within the growing marketing technology landscape, which has now generated a technology side of the agency in its own right. Typically these services were intrinsic to media buying Read full story › Source: The Drum...
Read More
Industry News