Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in October, 2021

How do you solve a problem like... new business competition?

on Oct 26, 2021

By Sam Bradley Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week we ask how agencies should react when new competition shows up on their patch. This week, Snap announced the launch of its own global creative studio, Arcadia. That might be a worry if you run an business that works around AR and its associated technologies, and wanted a chance with the kind of clients Arcadia has launched with, which include P&G and Verizon. Putting Snap’s new venture aside, coping with competition is a perennial issue for any business. How do you react when Read full story › Source: The Drum...

Read More

Black Friday: brands need to offer better multi-dimensional interactions

on Oct 22, 2021

By Olivia Atkins With not long to go until Black Friday rolls around, brands and retailers are figuring out how to stand out in today’s overly saturated marketplace. The pandemic made it more difficult for brands to get their message and product offerings across in line with evolving consumer demands. The move online has not only created a more competitive space but also affected the way consumers shop and interact with brands. ‘Connecting the dots of the customer communication journey’ – a panel held as part of The Drum’s Digital Summit – considers the key challenges confronting marketers and suggests ways to improve customer Read full story › Source: The Drum...

Read More

How leading brands are tackling the era of new globalization

on Oct 22, 2021

By Jenni Baker Speed, artificial intelligence (AI), automation, digitization, sustainability, social capitalism and resilient supply chains will be fundamental to help brands and business thrive as we enter the era of ‘new globalization,’ according to a panel of cross-border decision makers from leading brands including Mars Inc, Fujitsu America, Kwontified and Economist Impact. The Drum, together with Economist Impact – a new business within The Economist Group that combines policy research expertise, innovative design and creative storytelling to drive change on pressing global issues – enlisted a panel of experts to explore what ‘new globalization’ means for marketers. They also offered insight and advice Read full story › Source: The Drum...

Read More

Shell’s climate promises lampooned in Channel 4 ad starring literal shit-talking Joe Lycett

on Oct 22, 2021

By John McCarthy Comedian Joe Lycett has held energy giant Shell to account for its climate promises in a shit-talking parody ad from broadcaster Channel 4. The imposter ad was created to promote Lycett’s investigation of Shell, Joe Lycett vs the Oil Giant. In the show he will look to see whether the brand’s sustainability claims can be taken seriously, or whether there is greenwashing afoot. In the spot, Lycett hints that the ”lots of pictures of forests and windmills” in Shell’s marketing materials may not reflect the full truth of the business’s output. As part of the show, Lycett is seen trying Read full story › Source: The Drum...

Read More

It’s time to recognize the global marketing pioneers in China

on Oct 22, 2021

By Rocky Chi The rise of east Asian markets remains a topic of debate across publications worldwide. Here, Domenica Di Lieto, boss at agency Emerging Communications, argues that – in marketing at least – the debate is over, with Chinese marketers easily outperforming their western counterparts. Marketing professionals in first-world countries have a history of leading those of other nations. Individuals, brands and agencies in the UK and US in particular have long track records of imperiously sweeping all before them at international advertising awards, of pushing boundaries with record-breaking creative campaigns, and keeping work on the biggest brands to themselves. But do they still Read full story › Source: The Drum...

Read More