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Fashion retailers look to refresh agency partnerships ahead of holiday season

on Oct 15, 2021 | 0 comments

By Sam Bradley

In this column, we explore the major account wins and review announcements of the week. This week, fashion retailers and luxury brands refresh their media and creative approaches ahead of the holiday season.

Farfetch, a digital shopping platform for luxury fashion, selected MullenLowe Group’s Mediahub UK as its global communications planning and media buying partner this week. Mediahub was picked over incumbents MediaCom, Omnicom’s Hearts & Science and Havas.

The review was handled by the AAR and The Aperto Partnership. While retailers in the UK have had their recovery efforts dinted by supply chain issues, the Read full story ›

Source: The Drum