By John McCarthy Welcome to So You Want My Job? Each week we ask the people working in some of the industry’s coolest roles about how they got where they are. Along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully our interviewees can inspire you to pursue (or create) a job that’s just as exciting. This week we catch up with Rebecca Bezzina, managing director at R/GA London. What did you want to be when you were growing up? Does your job now resemble that in any way? I wanted to be a backup dancer for Beyoncé. While Read full story › Source: The Drum...
Read MoreBy Jennifer Pyron Budget planning is hot on the minds of B2B marketers, but early indicators are hinting that 2022 may prove to be the most challenging year yet. The last two years have delivered countless curveballs that have threatened to make even the most detailed forecasts obsolete. Nowadays, volatility is the norm, with brands increasingly demanding strong performance, requiring marketers to anticipate the unexpected, and to plan for agility. Marketing leaders predict B2B marketing budgets to stabilize and return to pre-pandemic levels by 2022, but questions still linger over specific line items, particularly around in-person events, experiential activations, and more. Read full story › Source: The Drum...
Read MoreBy Sam Anderson Will the office ever be the same again? We ask Drum Network members about their plans for the future of the workplace. Many of us left the office in March of 2020 expecting to return in a couple of weeks. By now, some have finally returned; others are waiting for a call to come back; still others have learned that they never will. We took the temperature of members of the Drum Network on their approaches to coming back to the office, whether office rent is worth it in the age of networked working, and what role face-to-face meetings will play Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher Creative platform Shutterstock has launched the results from its global diversity research, which point to increased awareness from marketers over the need to create diverse content, but also raise concerns over authenticity and restrictions on creating diverse content. The study itself examines how the events of the last year and half, including Covid-19 lockdowns, the Black Lives Matter movement, the Stop Anti-Asian Hate movement, Brexit and the wider political landscape, have impacted how diversity is valued and prioritized by marketers in brand content decisions. The right direction To a certain extent the results reveal positive shifts in attitudes toward the need for diverse Read full story › Source: The Drum...
Read MoreBy Hannah Bowler Online car dealership Carwow has pushed out a quick-turnaround campaign promoting electric vehicles (EV) off the back of the UK’s fuel shortages. Carwow, which saw a 59% surge in searches for EVs last week, designed the ‘Fuelled Off’ campaign in-house in an attempt to capitalize on increased demand. Last week, The Drum reported that SEO searches for EVs had skyrocketed after a weekend of petrol station panic, and questioned whether companies would use the surge to its advantage. “When the opportunity struck for some fun, we moved fast to get a fresh creative live faster than the government could deploy the Read full story › Source: The Drum...
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