By Sam Bradley In his latest column, IPA president and international chief executive and vice-chairman of VCCP Julian Douglas argues that, ahead of Cop26, brands and agencies need to resist the temptation to stay shtum about climate change – and start to get stuck in. Greenwashing. Greenwishing. Greenhushing. With Cop26 on the near horizon, I’ve been thinking a lot about sustainability and our role in it. Talking with many people from across the industry, I’ve been learning a lot too. Last week the aptly-named Helen Brain, strategy director and head of social change hub at MediaCom UK, taught me a new word: greenhushing. Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher A UK-wide ‘subvertising’ campaign is targeting leading advertising agencies including Ogilvy, MediaCom and VCCP over their role in facilitating the climate crisis. Over 100 billboard and bus stop posters were installed over the weekend, without permission, in 20 towns and cities – linking the advertising agencies with their high-carbon clients such as Shell, BP, Jaguar Land Rover and British Airways. The campaign forms part of four days of action taking place across Europe in protest against the advertising industry and its sponsorship for high-carbon products and misleading ‘greenwashing’ on behalf of fossil fuel companies. The billboards were installed by the Read full story › Source: The Drum...
Read MoreBy Olivia Atkins Perhaps the rise of the non-fungible token (NFT) should come as no surprise; it has conquered the minds of crypto-collectors and art-lovers, and is now soon to bestow its presence among fashionistas. Following the close of Paris Fashion Week earlier this week, fashion studio AZ Factory created a series of limited-edition organic cotton T-shirts to commemorate late founder and designer – and former creative director of Lanvin – Alber Elbaz, who passed away in April of this year. The fashion industry bade farewell to the designer on Tuesday night to mark the end of Paris Fashion Week with an iconic send-off and Read full story › Source: The Drum...
Read MoreBy Olivia Atkins The tribute runway show remembering late designer Alber Elbaz, which occurred earlier this week to close Paris Fashion Week, saw the release of a follow-up commemorative t-shirt collection that incorporates fashion with pioneering NFT technology. Elbaz’s fashion studio AZ Factory collaborated with SharpEnd as part of an ongoing partnership between the two companies to bring new life into Elbaz’s drawings. The line of t-shirts features five styles, each designed with a quote from the late designer and his scrawled signature embroidered in ribbon against one of his fun hand-drawn illustrations. Each t-shirt corresponds to an individual non-fungible token (NFT) of an original Read full story › Source: The Drum...
Read MoreBy Hannah Bowler Uber Eats and Mother have renewed the ‘Bring It’ campaign for a third installment – this time tapping into people’s slumps. After a 2020 debut, creative agency Mother has returned to ‘Bring It,’ introducing a new leading courier, Ekow Quartey, who turns up to deliver food at the crucial point in customers’ low moments. ‘Bring It’ consists of four films, the first to launch being Project Team. It sees the Uber Eats courier deliver Japanese food to late-night office workers caught in a slump. The courier reads customers’ orders, drawing inspiration from rousing speeches to motivate. A hungover scene featuring a group Read full story › Source: The Drum...
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