By Amy Houston EA Sports has kicked off its annual campaign to promote the hotly-anticipated Fifa 22 video game. ‘Powered by Football’ features David Beckham, Ryan Reynolds, Kylian Mbappé and Zinedine Zidane, and was released globally last week to the delight of fans. The two-and-a-half-minute epic spot touches on the origin behind the power of the game’s new HyperMotion Technology, which replicates the real world of football with accuracy. For the first time in the brands’ history, the film was conceived and developed by the Fifa marcom team at EA Sports, with creative directed by Sanam Petri, and was directed by Chris Boyle of Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher After its nationwide Invisibility Report revealed the distinct lack of education and support for people going through the menopause, GenM released its open letter pushing for brands to open up the conversation and help normalize menopause for future generations. The Drum spoke to co-founders Heather Jackson and Sam Simister to find out what’s next on the agenda. GenM is an organization seeking to make menopause a more positive experience for everyone. According to co-founders Heather Jackson and Sam Simister, women going through the menopause often feel “alone and invisible” due to a lack of knowledge, as well as the lack Read full story › Source: The Drum...
Read MoreBy John McCarthy Welcome to So You Want My Job? Each week we ask the people working in some of the industry’s coolest roles about how they got where they are. Along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully our interviewees can inspire you to pursue (or create) a job that’s just as exciting. This week we catch up with Graham Drew, who wears many hats as chief creative officer for Grey Malaysia, global executive creative director for Carlsberg and a member of the Grey Global Creative council. What did you want to be when you were growing up? Absolutely no Read full story › Source: The Drum...
Read MoreBy Staff Writer After a busy month in creative, The Drum rounds up the best ads that arrived in September. Lil Nas X is proving to be the resident golden child of the ad world, as his latest spot with Elton John for Uber Eats premiered this month. ‘Tonight I’ll be Eating’ features the celebrity duo promoting the grocery, alcohol and convenience offerings available from the delivery service. In typical flamboyant style, the superstar singers switch iconic looks, ride playground horses and fight about whether fries pair well with mayonnaise. Loading… Other celeb appearances in ads this month Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe The Big Issue has long aimed to provide people with the opportunity to build themselves into an entrepreneur, while also providing support for people who need it and great articles for its readers. Its latest endeavor now aims to do that for disadvantaged young people looking to enter the world of journalism by offering four placements to 16-24-year-olds across the print title and bigissue.com. The media and marketing worlds have been criticized over the past few years for a lack of access to young talent. It’s particularly difficult for those that cannot afford to enter the industry through one Read full story › Source: The Drum...
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