By Sam Bradley Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we asked our readers what practical steps they‘ve taken to make their agencies more ecologically sustainable. Last week, AdGreen’s free carbon calculator was picked up by Unilever, Adam&Eve and Havas as part of a wider effort to imbue the advertising industry with sustainable practices. But the push to make marketing greener isn’t just in the big campaigns – it’s in the small stuff too. We asked agency experts about the practical ways their businesses had become more sustainable. How do you solve a problem Read full story › Source: The Drum...
Read MoreBy amit bapna After a long wait, there is an air of festive excitement, and businesses across various consumer categories are hoping to make the most of this much-needed positive sentiment in the post-pandemic world. The Indian consumer is also equally excited and getting ready to spend, with the major local festivals – Navratri, Dusshera, and Diwali – round the corner in the coming weeks. To make the most of this exhilaration, leading players – both online as well as offline – have launched their discount sales in India in a big way. According to a recent Forrester report, the Indian festive Read full story › Source: The Drum...
Read MoreBy Jenni Baker The threat of data depreciation has become very real and recent developments show clear signals that the digital advertising industry, perhaps unknowingly, has been living in the digital dark ages. Privacy regulations, the imminent death of third-party cookies, implementation of Apple’s App Tracking Transparency (ATT), and soon, the loss of IP addresses and other device-based identifiers have shaken the foundation upon which marketers and publishers build their first-party data. And these changes will have a long-lasting impact on all members of the ecosystem. The path forward is not incremental, it’s visionary. It’s a renaissance. Now is the opportunity to restore trust with consumers Read full story › Source: The Drum...
Read MoreBy Shawn Lim Microsoft-owned LinkedIn has been questioned by United States senator why it has blocked access to US journalists for its China-based users. “The censorship of these journalists raises serious questions about Microsoft’s intentions and its commitment to standing up against Communist China’s horrific human rights abuses and repeated attacks against democracy,” said Republican Rick Scott, in a letter to Microsoft chief executive officer Satya Nadella and LinkedIn chief executive officer Ryan Roslansky. “Members of the media report information that is critical to helping Americans, including members of Congress, understand the scope of Communist China’s abuses, especially its abuses against and surveillance of Uyghurs Read full story › Source: The Drum...
Read MoreBy Shawn Lim South Korea will not pass its proposed “fake news” bill after backlash from critics that call it a move to prevent free speech. President Moon Jae-in’s Democratic Party has agreed to create a joint panel with opposition lawmakers to study options on how to amend existing legislation. It said the bill was intended to ensure the media took greater responsibility for the damage caused by incorrect reports, and to improve news quality and public trust. The review will also explore how to deal with the spread of false information on social media, such as Facebook and YouTube, which are covered by a Read full story › Source: The Drum...
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