Posts made in October, 2021

on Oct 1, 2021

By Chris Sutcliffe Consumers are better informed about the realities of online disinformation than ever. For brands that aren’t being proactive about ensuring their ad spend goes to reputable platforms, that means they run the risk of serious brand damage and questions about their own priorities. Disinformation is a profitable business. Its creation and promulgation across platforms including social networks and news websites generates a significant amount of revenue for many parties. At the same time it levies a cost on the public that in some cases leads to real-world harm and disinformation-related deaths. As a result, the media and Read full story › Source: The Drum...

on Oct 1, 2021

By Chris Sutcliffe Mobile phone company Three is drawing a comparison between football fandom and mobile networks with its latest advertising campaign. The series of ads, aimed at football fans specifically, iterates on Three’s ‘Life needs a big network’ slogan to appeal to fans of the sport and draws a parallel between the reactions of fans during a live match and how we communicate using our phones. Aislinn O‘Connor, marketing director at Three, commented: “Football has been an important part of people’s lives for generations, no matter what team you support. With our network fans can immerse themselves in matchday excitement from Read full story › Source: The Drum...

on Oct 1, 2021

By Eleanor Lim The Drum Awards for PR recognizes excellence in public relations, celebrating the professionals that guide the communications of companies, governments and organizations. This year’s winners have been announced, with The Big Issue, LinkedIn, PlayStation and Megabus among those behind the best campaigns. A global competition that regularly attracts entrants from across Asia, the Americas and Europe, this year saw entries from countries including South Africa, Romania, China and Australia. The winners are a similarly international group of consumer brands, B2B companies and third-sector organizations. The winners were announced at virtual ceremony, broadcast live from The Drum’s new event space and media Read full story › Source: The Drum...

on Oct 1, 2021

By Awards Analyst Ketchum Publico (with Go & try) won the Grand Prix, ‘Most effective use of earned media’ and ‘Small budget’ categories at The Drum Awards for PR 2021. Here, the team behind the winning entry reveal the secrets of this successful project… The challenge New German Media Makers (NdM) is a nonprofit association representing media professionals with immigrant backgrounds. It believes that while Germany has grown more diverse, its media hasn’t. Though the organization has working journalists producing blogs, books, and essays on media diversity, the message was largely going into an echo chamber. NdM needed help reaching the mainstream population to Read full story › Source: The Drum...

on Oct 1, 2021

By Awards Analyst Ogilvy PR won the ‘Corporate social responsibility’ at The Drum Awards for PR 2021 with its ‘Joy of sex in later life’ campaign for Relate. Here, the team behind the winning entry reveal the secrets of this successful project… The challenge Your grandparents might be doing it right now. Your Auntie and Uncle. Your neighbours too. Not only are they being intimate and having sex, they are loving it. But 80% of us in the UK don’t want to talk about sex and intimacy in later life. We prefer to think that older people simply aren’t ‘doing it’. But what if that Read full story › Source: The Drum...