By Hannah Bowler The Premier League has celebrated its last 30 years of achievements both on and off the pitch through the eyes of a young girl in a 90-second spot. ‘More than 90 minutes’ has been released to showcase three decades’ of Premier League football and the league’s investment in community and grassroots football. The ad features cameos from footballers Michael Owen, Jamie Redknapp, Micah Richards and Teddy Sheringham, as well as Countdown’s Rachel Riley, who helped create Premier League Primary Stars maths resources. FCB Inferno created the 90-second spot, which will play out on digital and cinema with an accompanying print campaign. FCB Inferno Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe Samsung is betting that foldable tech is the future of handsets, having just announced the Galaxy Z Flip4 and Galaxy Z Fold4. For Samsung, the big question surrounds how it can effectively market a product that requires a hands-on experience for full understanding. The tech brand is kicking off an experiential marketing campaign with a pinch of influencer spend to meet that challenge. To begin with, Samsung is inviting its core audience of early tech adopters to Samsung’s Unpacked experience space in London’s Regent Street until the end of August to (hopefully) generate positive word of mouth. Annika Bizon, Read full story › Source: The Drum...
Read MoreBy Amy Houston Heinz has tapped into the cultural excitement around text-to-image machine learning programs to prove the market dominance of its tomato sauce. The Drum ketched up with the creatives behind the 2001: A Space Odyssey-inspired campaign. The latest iteration of the ‘Draw Ketchup’ campaign gave a machine, rather than the general public, the task of drawing ketchup. Lo and behold, more often than not it sketched *almost* correct iterations of Heinz’s product – albeit with the Bizzaro World twist we’ve become used to from not-quite-there machine learning programs. The campaign from Canadian creative agency Rethink set out to strengthen consumer affinity. “Heinz is Read full story › Source: The Drum...
Read MoreBy Dani Gibson Deadlines for The Drum Awards for the Digital Industries and Digital Advertising APAC have now closed, but you can still enter by applying for an extension. This year the Digital Industries jury will be, as always, chaired by Phil Jones, founder and organizer, Podge Events. Joining Jones is a jam-packed jury including: Alyson Williams, senior vice-president, digital operations and strategy, Forbes Jed Clevenger, director, global head of media and digital marketing, Meta Craig Hepburn, head of digital transformation, Uefa Flavilla Fongang, founder, 3 Colours Rule Matthew Duhig, founder and managing director, FX Digital – who we sat down to chat about Read full story › Source: The Drum...
Read MoreBy Hannah Bowler British Gas’s brand health has been extinguished after its parent company Centrica raked in operating profits of £1.3bn, according to YouGov Brand Index data. YouGov’s Brand Index polls customers and non-customers to find out the average impression, value, quality and reputation of a brand. It reviewed sentiment toward British Gas for six months from January 2022, and in it we can see the cost-of-living crisis erode the public’s opinion of the brand. Over the H1 period, customer satisfaction plummeted by 21.7pts from 31.9 to just 10.2. The energy provider has dropped 16pts among its customers in the past eight Read full story › Source: The Drum...
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