By Jake Moskowitz The metaverse isn’t a far-off fantasy – in fact, much of the technology is readily available today, and brands risk falling behind if they don’t tap into it now, writes Emodo’s Jake Moskowitz. It’s the buzzword du jour – we’ve all heard it again and again: the digital industry is busy building the ‘metaverse.’ And while it’s apparent that this next-gen internet will tap into an entire ecosystem of companies to catalyze the next wave of digital disruption, it’s still ill-defined. 10 different people will give you 10 different answers about what the ‘metaverse’ means. Buzzwords get a bad rap. Read full story › Source: The Drum...
Read MoreBy Max Harris As World Suicide Prevention Day (WSPD) arrives tomorrow, Media Bounty’s Max Harris explores male representation in the media and its impact on mental health. How can the marketing industry support a vital reimagining of what it means to be a man? Trigger warning: suicide “Man up”: it’s a phrase I’ve heard throughout my life, and something I’d never really questioned. As a child, I’d often try my best to not show any signs of emotion in front of other people – particularly challenging whenever a football smacked me in the face in the school playground, or when I attended my Read full story › Source: The Drum...
Read MoreBy Becky Fell Data is a vital part of the marketing process, yet its worth is increasingly questioned. Rebecca Fell, marketing strategist at Rawnet, considers how marketers can better integrate data into the creative process and looks at why it’s such an important asset. Data is crucial to improving marketing within a business, especially in today’s crowded and highly competitive marketplace. Using data to enhance marketing strategies can help brands improve their user experience (UX) and content, ultimately increasing engagement and customer loyalty in the long term. Whether through paid or organic methods, this data-driven approach is now the only way marketers should conduct Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe In the latest episode of The Drum Network Podcast, we discuss everything from ad-supported streaming to whether we’ll ever see the Xenomorph from Alien 3 drinking a Pepsi again. Joining us this week are Tom Jarvis, founder and chief executive officer of Wilderness; Alex Wilson, executive creative director at Amplify; and Harry Evans, account director at VCCP Media, as we consider questions including: Why are some of the biggest names in streaming TV underperforming according to their latest results? Is advertising-supported streaming going to be part of the mix? Is exclusive content still the biggest draw for audiences? What part does livestreaming play in the Read full story › Source: The Drum...
Read MoreBy Amy Houston 3D billboard ads are arguably the hottest thing in advertising right now so for marketers wanting to make their own mark on the trend, The Drum has gathered experts to learn how to produce them. Anamorphic billboards first began popping up in Asia just a couple of years ago, with some of the most notable activations including giant 3D waves breaking over Seoul’s Gangham District and an enormous cat presiding over passersby in Tokyo. Since then – and thanks to social media – these illusions have grown in popularity, wowing people all over the world, and this has led to many Read full story › Source: The Drum...
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