Posts made in September, 2022

on Sep 5, 2022

By Sam Anderson London-based gen Z insights agency Bump spawned from a Facebook group of music lovers, and still puts online communities at the heart of its model. We sat down with founder (and DJ) Robbie Murch to talk converting cultural currency to actual currency, working with Kanye West and the “communiconomy.” It’s interesting enough as a founding story: London-based marketing agency Bump began as a Facebook group. Arguably more interesting, though, is that in 2022 that Facebook group and the community it spawned remain a part of this gen Z-focused, community-obsessed agency’s present and future, as well as its past. So, Bump started out Read full story › Source: The Drum...

on Sep 4, 2022

By Jennifer Faull After killing its ‘Never Knowingly Undersold’ slogan last month, John Lewis has revealed a new positioning and ad campaign that it hopes will revitalize the brand in the face of economic uncertainty. The John Lewis Partnership has been on a turnaround mission since before the pandemic. After racking up significant losses over the past five years, it set the mighty task of reaching profits of £400m by 2025. As part of the much-needed U-turn orchestrated by chair Sharon White, the retailer had tabled a move away from its 97-year-old, much-loved – but financially problematic – ‘Never Knowingly Undersold’ slogan-cum-price-promise back Read full story › Source: The Drum...

on Sep 2, 2022

By Rob Shavell “The metaverse is a solution to non-existent problems,” writes DeleteMe chief executive Rob Shavell. In October 2021, Facebook changed its name to Meta. The reason? To signify the company’s pivot towards the metaverse. In reality, Zuckerberg and Facebook have nowhere else to go. To survive, Meta needs to revive its most important revenue stream: advertising. Advertising made up 97% of Facebook’s overall revenue. 3% came from other sources. When Apple introduced its privacy changes last year, it disrupted a status quo that had helped Meta dominate social media advertising. Apple’s App Tracking Transparency feature is expected to decrease Meta’s ad sales Read full story › Source: The Drum...

on Sep 2, 2022

By Hannah Bowler On Monday (September 5), A+E Networks EMEA is to launch a true crime streaming platform. We find out how it is putting performance marketing at the heart of its promotional strategy. A+E Networks has spun out its linear Crime + Investigation channel into a subscription streaming proposition. With a loyal 35-55-year-old female fan base, A+E Networks is planning on luring in younger audiences by positioning itself as the world’s first dedicated true crime streaming service. Marketing itself with the strapline ‘Truth is Worth Pursuing’, the service will initially be made available on Apple TV, Amazon Prime Video, TV IOS and mobile Android. The Read full story › Source: The Drum...

on Sep 2, 2022

By Hannah Bowler Sky’s premium entertainment, films and sports offering has previously been unrivaled in the UK, but it could be about to find its match in the combined powers of Warner Bros Discovery and BT Sport. Yesterday (September 1), Warner Bros Discovery and BT Sport finalized a 50/50 joint venture that combines BT Sport with Eurosport UK. The two brands will initially remain separate, but plans are underway to launch a new sports entity. As yet unnamed, it will have the rights to the Olympic Games, the Premier League, Uefa Champions League, Premiership Rugby, MotoGP, UFC, Boxing, WWE and Read full story › Source: The Drum...