By Amy Houston Ever wondered how to make personal connections on Linkedin? Wondering why your inspirational posts aren’t getting the traction they so deserve? Noted broadcaster, podcaster and thoughtcaster Alan Partridge may have the solution to getting noticed on LinkedIn. Portrayed by Steve Coogen, the character is an inept broadcaster with a hugely inflated sense of celebrity (arguably not too dissimilar to some viral advice-givers LinkedIn has become synonymous with). In a lengthy note, Patridge takes to the networking site with a post stating: “A lot of people are surprised to hear I’m a keen advocate of LinkedIn. I’m seen very much as a Read full story › Source: The Drum...
Read MoreBy Simon Derungs Age is just a number. Or is it? Simon Derungs of The Maverick Group argues that marketing has an age problem it isn’t addressing. What does this mean for brands? As Mark Twain said: “Age is an issue of mind over matter. If you don’t mind, it doesn’t matter.” The trouble is that our industry does seem to mind – a lot. The IPA estimates that just 5.9% of people working in UK agencies are aged 50+. The average age is 33, and it has remained like this for the last decade. I find this shocking, not just because I’m Read full story › Source: The Drum...
Read MoreBy John McCarthy The classified ad platform’s marketing boss Hannah Rouch talks us through the deal, which includes product placement and some quirky idents that she hopes will drive sustainable shopping. Building upon its ‘Good Finds’ campaign, Gumtree has partnered with Channel 4 show Hollyoaks in a deal that will see it have a bespoke storyline written into the Chester-based soap opera. Its ambition, says chief marketing officer Hannah Rouch, is to drive traffic and engagement during a commerce-heavy Q4, when we’re seeing the consumer wallet under pressure. Currently, Gumtree sees 9 million unique UK users a month and there are 1.8m classified ads Read full story › Source: The Drum...
Read MoreBy Webb Wright As part of The Drum’s Evolution of E-commerce Deep Dive, we ask whether the e-commerce giant freezing its ‘frictionless’ physical retail rollout means a little bit of friction isn’t such a bad thing. Amazon is pausing the rollout of its cashierless Amazon Fresh stores in the UK, The Sunday Times revealed last month. Although it will reportedly move forward with the opening of new stores for which leases had already been finalized, it is halting its search for new locations and is scrapping plans for dozens of openings, citing “disappointing sales and a bleak economic outlook,” according to the Times. Read full story › Source: The Drum...
Read MoreBy Sam Anderson Ad agency Known has been playing hard since its inception two years ago, clocking in over 200% personnel growth and some out-of-this-world executions. The Drum sat down with two of its founders to talk their Tinseltown careers, the future of data-backed creativity and a particularly proximate working relationship. As the marketing landscape consolidates, more and more agencies claim to be ‘fully integrated.’ It’s the dream of truly merged expertise: right-brain creativity and left-brain analytical firepower, melded for a galaxy-brain one-stop-shop. Ad agency Known’s integration credentials are clearer than most. It was formed in 2020 when three agencies combined: marketing and Read full story › Source: The Drum...
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