Posts made in September, 2022

on Sep 20, 2022

By Jenni Baker In challenging times, brands have an opportunity to aggressively win market share – but they need to go back to basics quickly. We speak to Sam Bevan, EMEA director of emerging at Snap, to find out how. Economic instability, a looming global recession, a cost of living crisis; just when we thought the worst of the pandemic was behind us, the road ahead for marketing remains rocky. The latest IPA Bellwether report suggests that the mood among marketers is low – with nearly half (40.3%) of survey respondents pessimistic about their own business prospects. With more market uncertainty ahead and Read full story › Source: The Drum...

on Sep 20, 2022

By Amar Singh We stand on the cusp of the next age of the internet. Just as the rise of social media powered by smartphone adoption transformed our digital experiences two decades ago, the promise of web3 signals a profound transformation in how we interact. The blockchain – a digital ledger of transactions which is difficult to hack or alter – has incubated a host of disruptive innovations and utilities from cryptocurrencies to non-fungible tokens (NFTs), many of which have entered the lexicon of sports business and fandom over the past few years. For burgeoning crypto companies, the opportunity presented by sport to reach a Read full story › Source: The Drum...

on Sep 19, 2022

By Danielle Long WeAre8, the sustainable social media app, has launched its first Australian marketing campaign as the company eyes its New Zealand expansion. The social media app, which pays users to watch adverts and donates 60% of its revenues to social and environmental causes, has kicked off its first consumer marketing activity and revealed the local celebrity’ change makers’ who will add content and clout to the app. WeAre8 Australia CEO Lizzie Young told The Drum the campaign is targeting an audience it calls “optimistic change champions” to attract up to 2 million Aussies to the app. “There are 2 million people in Sydney Read full story › Source: The Drum...

on Sep 16, 2022

By Audrey Kemp From a Flinstones cave to a giant potato, Airbnb’s new spots show how its ‘Categories’ feature helps consumers discover the prettiest, or the zaniest, properties. Booking a hyper-specific holiday home has never been easier thanks to Airbnb’s new “Categories” feature. To demonstrate the breadth of Categories, the platform released its first-ever product campaign. The four new spots, developed by Airbnb’s in-house creative team, highlight the biggest change to the vacation rental platform in a decade: the introduction of “Categories.” Introduced in June, the tool siphons Airbnb’s 20,000 rentable properties by their unique features into several different Categories, such as “OMG!,” “Amazing pools,” Read full story › Source: The Drum...

on Sep 16, 2022

By Webb Wright Featuring one of Fleetwood Mac’s most beloved hits, the auto manufacturer’s new campaign marks the first time that multiple Chevy EVs have been advertised together. Chevrolet is hoping to make its electric vehicles omnipresent with its new “Chevy EVs are for everyone, everywhere” push. Anchoring the campaign is “Everywhere” by Fleetwood Mac, one of the band’s most recognizable songs. The automakers’ goal is to broaden the appeal of Chevy EVs, edging them out of the realm of the niche and more into mainstream consciousness. “This is the first effort that features multiple Chevrolet EVs together, and marks a big step forward Read full story › Source: The Drum...