By Robbie Murch Robbie Murch is a DJ, an expert in online communities and founder of culture agency Bump. Following the release of his agency’s inaugural On the Record report, Murch surveys the brand opportunities in the dance music space. Economically, the dance music industry is still finding its feet. Before Covid-19, dance music fans in the UK were supporting a nighttime cultural economy contributing £36bn to GDP. Culturally, dance music continues to permeate pop culture and society. Drake’s Honestly, Nevermind and Beyonce’s Renaissance have tapped into dance music sensibilities this summer, while of all the top 500 festivals in 2021 in Read full story › Source: The Drum...
Read MoreBy Matthew Thomas Understanding how serverless can help speed up processes and make for more efficient marketing is vital. Matthew Thomas, senior PHP developer, backend development team at Rawnet, explains how. Computer scientist Tim Berners-Lee established the first internet network server in 1990. With this breakthrough physical server, team members could effectively organize, delegate and manage tasks at work with newfound proficiencies. However, the digital climate has changed dramatically since those early network days. The pandemic brought on an accelerated digital transformation as the workforce adapted to working remotely. These days, going beyond the limitations of a server-based infrastructure with serverless Read full story › Source: The Drum...
Read MoreBy Rose Skews As the media landscape evolves, so do our preferences for communication. Rose Skews at Favoured delves into the changing world of online comms, audience segmentation and what it takes to engage the younger generation. With the rise of short-form video content on platforms including TikTok and Instagram, three-minute videos are affecting our attention span. As online communications move toward Facebook Messenger, WhatsApp and social media direct messaging, the phasing out of email as a communication platform begs the question: are consumers still engaging with email marketing? The short answer is yes. The long Read full story › Source: The Drum...
Read MoreBy Danielle Long The Nine Network has rejected claims that brands and advertisers will boycott the upcoming of its controversial hit Married At First Sight (MAFS). The tenth season of the rating hit is currently filming ahead of a 2023 release. However, media reports have suggested advertisers may be planning to boycott the series due to the controversial antics of the contestants. Reports claim advertisers are concerned about negative associations due to the show’s contestants’ turning to sexual content and porn to monetise their fame. A Nine Spokesperson told The Drum, “There is absolutely no truth to these claims”, stating sponsors would be announced in due Read full story › Source: The Drum...
Read MoreBy Ian Darby The e-commerce boom is undoubtedly among the biggest business behavioral shifts caused by the pandemic, creating a surge in new online businesses disrupting every conceivable category. In the UK, for example, e-commerce sales grew five-fold in 2020 to reach 24% of retail sales, according to McKinsey, and over 24,000 e-commerce companies launched in 2021 alone. These new businesses are hugely dependent on marketing for sales and growth. Unsurprisingly, the entry point into advertising for the vast majority of e-commerce brands is focused online – harnessing the combined power of search, social media, and online video. But that approach only nourishes Read full story › Source: The Drum...
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