By The Drum Team New two-day festival dedicated to all things media will run on November 2 and 3, 2022. The Media Summit is a global event programmed by The Drum’s editorial team for advertisers, agencies, media owners, publishers and those with a stake in the flow of ad spend. The event will be broadcast via thedrum.com/tv with a preview of the schedule now available. Speakers announced so far include: Jennifer Barkley, vice-president and head of commercial marketing, Visa Raja Rajamannar, chief marketing and communications officer and president, Mastercard Hayley Cochrane, vice-president of digital and advanced ad sales, NBCUniversal Global The schedule will also include fact-finding panels around Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The at-home soda machine brand has undergone a refreshing rebrand and a new tier of elevated, effervescent products. SodaStream, the PepsiCo-owned maker of soda-making machines, has a new look, new ‘Push for good’ tagline and a swanky, new product tier. The full rebrand follows several consumer trends, notably a growing interest in mixology and making sparkling water at home, as well as approachable premium products in the foot and beverage sector, according to a 2022 consumer trends study from Kantar. Push for good is inspired by the action one takes when pushing the SodaStream sparkling water maker button, which reduces the amount Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher 12 weeks into the biggest test run of its kind, are reduced hours making a difference to productivity or team morale? Back in June, 3,300 workers at 70 British firms began to trial a four-day week with no loss to their pay. Organized by the non-profit 4 Day Week Global alongside London-based thinktank Autonomy plus researchers at Cambridge University, Oxford University and Boston College, the six-month trial will analyze how employees respond to the shorter week, including areas of key concern such as stress, burnout and mental health. A number of businesses in the advertising and marketing industry have already been implementing a Read full story › Source: The Drum...
Read MoreBy Sam Anderson It’s a perennial agency problem: how to stand out from thousands of competitors who do a similar thing. But a good tagline just might sum up why you’re better. We asked seven leaders from The Drum Network: where do their taglines come from – and do they mean anything, really? Jim de Zoete, executive creative director, Across the Pond: ‘We make the complex, human’ We don’t, however, ‘make the complex human.’ That would mean we make robotic humans, surely? Or would it? That comma has caused more debate, resulted in more lost work hours and created more division than any comma in Read full story › Source: The Drum...
Read MoreNews crews from around the world have arrived at Buckingham Palace to report on the death of Queen Elizabeth II and the ascension of King Charles III. The Drum team joined them to capture the enormity of the media operation. The announcement of Queen Elizabeth II’s death at 96 came suddenly this week, but Palace officials and the world’s media have long been preparing for this moment. And nowhere is their careful choreography more evident than at the late monarch’s official London home, where an elaborate international media village has spawned overnight. In the shadow of Buckingham Palace, TV news anchors and Read full story › Source: The Drum...
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