By Nick Berry British agencies are coming off poorly in the global talent war. But equity-sharing schemes could enable agencies to market themselves better to new staff – and keep their current talent happy, argues Nick Berry of Green Square. The advertising sector is facing its worst-ever recruitment crisis, according to the World Federation of Advertisers (WFA). The UK is at the sharp end of this crisis, and in the face of the recent turmoil in the economy and the deepening cost of living crisis, the situation has only been exacerbated since the summer. As agencies search for solutions to this threat, there’s Read full story › Source: The Drum...
Read MoreBy Webb Wright The brand is launching the virtual experience – and partnering with a restaurant founded by a Bored Ape owner – in order to help younger audiences to better understand the benefits of regenerative farming. McCain Foods, a Canadian company that describes itself as “the world’s largest manufacturer of frozen potato products,” is hoping to educate young people about regenerative agriculture through a new activation on Roblox, a blockchain-based virtual world. The company’s new #SaveOurSoil campaign – of which the Roblox experience is a part – will also include a partnership with Bored & Hungry, a Long Beach, California-based restaurant that uses Read full story › Source: The Drum...
Read MoreBy Audrey Kemp To show support for plant-based peers, Oscar Mayer is urging meat lovers to abstain from the meat on World Vegan Day. The Oscar Mayer ‘winner’ will earn a lifetime supply of bacon in return. Oscar Mayer, a brand known for its meat products, is calling on all bacon lovers to take the pledge and abstain from the savory indulgence for 24 hours on November 1, or World Vegan Day. A recent Oscar Mayer survey found that over half of vegans abandoned their diet for bacon, making the savory indulgence the ultimate “gateway meat.” To show solidarity for vegans around the world, the Read full story › Source: The Drum...
Read MoreBy Gavin Jordan Gavin Jordan is the publishing manager of Open Mic – The Drum’s self-publishing content marketing platform. For The Drum’s Content Marketing in Focus, he shares his top content marketing tips. It’s no secret: content marketing pays. With 82% of marketers leveraging content marketing and millions of pieces of content published online each day, cutting through the noise has never been harder. So when the content marketing consultants pull up in their sports cars, draped in their fur coats and designer suits, offering you the Holy Grail of real life audience engagement, is it any Read full story › Source: The Drum...
Read MoreBy Kendra Clark The Drum’s US editorial team is on the ground at the ANA Masters of Marketing conference this week in Orlando, Florida. Here are some of the real-time insights we’re hearing from industry heavyweights. Mic Zavarella, vice-president of marketing, PepsiCo We have more data than we’ve ever had in the past – but in a lot of ways that makes it even more difficult, because you’re talking about consumers with an expectation. They expect personalization; they expect you to remove friction from the purchase. It’s not just about having the data, but how you use the data. Elizabeth Rutledge, chief marketing officer at Read full story › Source: The Drum...
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