Posts made in October, 2022

on Oct 26, 2022

By Margo Waldrop For The Drum’s Content Marketing in Focus, Margo Waldrop breaks down how to build a successful content strategy, including why UX/UI is so important, key questions you should ask yourself determine the scope of your strategy, and how to understand your target audience. I have zero sense of direction, so when I travel, I rely heavily on my Google Maps app. Before I take a road trip, I mark the points where I need to go, where I will stop for breaks, and how long it will take to get to my destination. A content strategy is the same Read full story › Source: The Drum...

on Oct 26, 2022

By Aimee Pearcy More than half of adults (54%) say they find traditional forms of communication with businesses to be frustrating, according to a 2020 Business Messaging Research Study*, while almost three-quarters of adults (72%) believe that waiting to speak with someone at a business is a waste of their time. As part of Meta’s ongoing Community Conversations series in APAC, the tech firm invited a select group of small and mid-size enterprises (SMEs) to attend a workshop dedicated to the importance of business messaging and how conversational commerce can help to build positive brand experiences as people embrace shopping via online chats. Read full story › Source: The Drum...

on Oct 26, 2022

By Hannah Bowler Channel 4’s in-house agency 4creative has bolstered its senior ranks with hires from AMV BBDO and the BBC. Its creative director explains the new approach it is taking to marketing hit shows. While entertainment brands scramble for a place in the metaverse, 4creative wants to play in the physical world and send viewers down the “wormhole” with a new approach to marketing its flagship programs. The BBC made headlines yesterday (November 24) for its Fortnite activation for BBC Three series Weck, while fellow broadcaster ITV made its first foray into the metaverse in 2021 by building a gaming Read full story › Source: The Drum...

on Oct 25, 2022

By Gavin Jordan When it comes to creating your content marketing strategy, it’s useful to know the key differences between organic, paid and branded content – and which ones are right for your business. As part of The Drum’s Content Marketing in Focus, Gavin Jordan (publishing manager of The Drum’s Open Mic) defines the different kinds of content, along with their advantages and disadvantages. We live in a content-obsessed world. Content has never been easier to produce or consume. But for content marketing, that’s a problem. 38% of final decision-makers now say that the market is “oversaturated” with thought-leadership content Read full story › Source: The Drum...

on Oct 25, 2022

By Jade Halstead When it comes to Christmas, one of the cheaper things brands can do to maximize their success over the period is hone their organic social strategy. For The Drum’s Content Marketing in Focus, Honcho‘s Jade Halstead (marketing manager) and Charlotte Wibrew (organic social media account manager) lay out a Christmas checklist for brands to get the most out of their social channels. With consumers on the hunt for the perfect gifts this holiday season, make sure your brand is ready for Christmas shoppers with our social media preparation guide. Whether your priority this Christmas is TikTok, Pinterest, Instagram Read full story › Source: The Drum...