By Sara Moulton What can marketers do now that their budgets have been squeezed? It’s become imperative for marketers to deliver the right content to their audience from the get go. For The Drum’s Content Marketing in Focus, Sara R. Moulton (head of content, Playable) writes that interactive content can help marketers drive more concentrated customer engagement and help businesses gain a competitive advantage. Consumer budgets are tightening amidst economic uncertainty. And since consumers have less money to spend, that inevitably also means a tightening of marketing budgets. That’s tough news for a marketer. It doesn’t mean that the need to communicate Read full story › Source: The Drum...
Read MoreBy Connor Cohen Brands are prioritizing content more than ever. For The Drum’s Content Marketing in Focus, Connor Cohen (SEO & content executive at The Drum) explores why SEO is such a key component of content and how it can be incorporated into a brand’s content strategy. Content marketing has seen significant growth as brands produce creative content strategies that drive traffic, leads and conversions, while also growing their brand in different countries, through different channels, on different platforms. One of the key pillars of building a content marketing strategy for the future, is search engine optimization (SEO). SEO is crucial Read full story › Source: The Drum...
Read MoreBy Aaron King Aaron King It’s important for social media platforms to have restrictions in place to protect creators and their audiences – but not to such an extent that it silences the voices that matter. For The Drum’s Content Marketing in Focus, Aaron King (senior account director, ITB Worldwide) shares three approaches that could help ensure that sensitive yet educational content doesn’t fall foul of the algorithm. The beauty of social media and the internet at large is that it gives everyone access to relevant stories and content that they want to find – no matter how niche Read full story › Source: The Drum...
Read MoreBy Sam Anderson VMLY&R has launched its flagship ‘immersive experience space’, The Home of Connected Brands. After an early tour of the space, The Drum sat down with global chief digital officer Debbie Ellison to talk about the future of hybrid experience and new modes of connection. Today, VMLY&R has unveiled a space dedicated to exploring frontiers in brand technology. Dubbed The Home for Connected Brands, the ‘experience space’ in WPP’s London home, the Sea Containers campus, will be a major pillar in the agency’s efforts to connect brands and consumers through tech. Across six ‘experiences’ – ‘home’, ‘play’, ‘social’, ‘out of home’, ‘QSR’, ‘flagship Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Grey Poupon released 100 limited-edition jars, replete with Wilde’s recipe for disaster. Grey Poupon is capitalizing on the online chatter surrounding Olivia Wilde’s infamous salad dressing recipe. The ‘Don’t Worry Darling’ director has been the center of a Twitterstorm after her former nanny alleged that a simple salad recipe was the culprit behind a bitter fight that broke out between the star and her ex-fiancé Jason Sudeikis. The nanny claimed that Sudeikis, after discovering flirty text messages between Wilde and Harry Styles, threw himself under Wilde’s car to prevent her from delivering her “special salad dressing” (comprised of red wine Read full story › Source: The Drum...
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