By John McCarthy Outside Red Bull’s Salzburg headquarters, protesters have unveiled a 20x20m banner calling out the brand for operating in Russia – one of the biggest brands still doing so. The stunt, enacted by the Ukraine Solidarity Project, accused Red Bull of giving Putin wings – a play on the famous brand catchphrase – by continuing to operate in the nation. On the company website, Red Bull said it “suspended all marketing activities and new investments in Russia in early March and complies with all EU and US sanctions.” However, such action has left the drink on the shelves in the nation Read full story › Source: The Drum...
Read MoreBy Kendra Clark Mastodon is so last week. Hive Social is hot. But the hype may not last. Under the new leadership of Tesla CEO and billionaire Elon Musk, Twitter has been rocked by mass layoffs (which saw much of the company’s legal advisory and content moderation teams ousted), resignations from top executives, flip-flopping platform changes, an ultimatum issued to employees that resulted in more resignations and a major drop in ad spend as brands pull back in light of brand safety concerns. Amid the chaos, many users are flocking to different platforms. Decentralized social network Mastodon Read full story › Source: The Drum...
Read MoreBy Danielle Long US performance marketing company Wunderkind has launched in APAC in a bid to grab a stake in the region’s booming ecommerce markets. The martech business has opened its doors in Sydney, Australia, appointing Jamie Hoey, the former managing director of digital agency Croud, as country manager. Wunderkind already has experience in the market through its global clients such as Glue Store, HelloFresh and Uniqlo. Hoey told The Drum Wunderkind aims to expand quickly, winning local clients and building its local headcount. The company is keen to capitalise on Australia’s booming ecommerce markets, which is projected to grow 14% to pass $69bn by Read full story › Source: The Drum...
Read MoreBy Hannah Bowler The ketchup giant is hoping the power of its fans can convince restaurants to swap out generic alternatives. ‘Tip for Heinz’ calls on the American public to add a $1 tip to Heinz and then take a picture of the receipt and upload it to Instagram with the hashtag #TipforHeinz and #sweepstakes or submit it on www.tipforheinz.com. Heinz will then pick up the cost of the $1 tip plus the restaurant tip, up to $20, and for a lucky few the brand will pay the full bill. Heinz has put aside $125,000 to hand out during the campaign, which kicks Read full story › Source: The Drum...
Read MoreBy Sam Anderson While major social players struggle, community-focused platforms such as Discord and Mastodon seek new audiences. We asked five expert marketers what the opportunities are, and how to capture them. The idea of the internet as a gathering place for tight-knit communities is not new, but over the last few years the gathering places themselves have changed. Discord has grown out of gaming to become a major hub for all sorts of communities, and brands have started to take notice. Earlier this year, Reddit made a major stride toward major brand respectability with a Love Island deal. And Read full story › Source: The Drum...
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